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Making a living through small digital products: @dvassallo @jackbutcher @shl @RandallKanna @jmikolay @RobbieCrab
Clubhouse recap thread
Clubhouse recap thread
Start small
• Make small bets
• Start with a small audience
• If writing a book, think of it as a collection of blog posts and start with the first one
• Iterate
• Make small bets
• Start with a small audience
• If writing a book, think of it as a collection of blog posts and start with the first one
• Iterate
On productized services
• Document repeated processes and package it
• Turn hands on service into content
• Build a community around your brand
• Find ways to present results you’re already creating to a new audience
• Do permissionless work and re-use it
• Document repeated processes and package it
• Turn hands on service into content
• Build a community around your brand
• Find ways to present results you’re already creating to a new audience
• Do permissionless work and re-use it
On optimizing products
• Focus on substance, not optimization
• Obsessing over optimization creates diminishing return
• Focus on substance, not optimization
• Obsessing over optimization creates diminishing return
On sales
• Start with an audience
• People want to build a relationship before buying your product
• Be deliberate about who your audience is
• Build deep connections with your audience
• Sales will increase in proportion to a growing audience that knows you
• Start with an audience
• People want to build a relationship before buying your product
• Be deliberate about who your audience is
• Build deep connections with your audience
• Sales will increase in proportion to a growing audience that knows you
On creating value
• Be genuinely passionate about the problem you’re solving as opposed to who you’re solving it for
• Create valuable content
• Once you have a successful product, keep creating and launching
• Be genuinely passionate about the problem you’re solving as opposed to who you’re solving it for
• Create valuable content
• Once you have a successful product, keep creating and launching
On advertising
• Lead your brand with personal experience
• There is value in the individual experience. It can be packaged into a product that others can get value from willingly pay for
• Lean into your personality and get specific about your personal journey
• Lead your brand with personal experience
• There is value in the individual experience. It can be packaged into a product that others can get value from willingly pay for
• Lean into your personality and get specific about your personal journey
On advertising II
• Great advertisement doesn’t wear out, it wears in. Be more repetitive about your product
• If you want more visibility, be more transparent
• Less transparency will result in more marketing spend
• Great advertisement doesn’t wear out, it wears in. Be more repetitive about your product
• If you want more visibility, be more transparent
• Less transparency will result in more marketing spend
On advertising III
• Test various marketing channels when starting out
• Stop once you find channels that work for you
• Dive deep into those channels
• Test various marketing channels when starting out
• Stop once you find channels that work for you
• Dive deep into those channels
On building communities
• Micro-communities are on the rise
• Build a niche community
• Give that community a sense of belonging through personal communication and small events
• Create friendships and long term meaningful connections within your audience
• Micro-communities are on the rise
• Build a niche community
• Give that community a sense of belonging through personal communication and small events
• Create friendships and long term meaningful connections within your audience
On creativity and business
• Creators should strive to learn more about business
• Business-oriented/Technical builders should learn more about art and creativity
• The intersection of both create success
• Creators should strive to learn more about business
• Business-oriented/Technical builders should learn more about art and creativity
• The intersection of both create success
On life and work
• Value your life over your work
• Optimize for personal fulfillment and intrinsic motivation
• Value your life over your work
• Optimize for personal fulfillment and intrinsic motivation
