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[THREAD] This Week’s Top Marketing Nuggets of Wisdom 
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The best content marketing is just UGC with deeper context. - @kaleighf
There is no product/market fit without a strong message. When the messaging clicks, things scale. That's called message/market fit. ⁃ @peeplaja
:The best content marketing is just UGC with deeper context. - @kaleighf
There is no product/market fit without a strong message. When the messaging clicks, things scale. That's called message/market fit. ⁃ @peeplaja
I've often struggled with content briefs. I find them onerous and not that helpful in writing good content.
Instead, I ask myself:
What am I — as an individual or as a company — unique positioned to say that no one else can say?
- @amandanat
Instead, I ask myself:
What am I — as an individual or as a company — unique positioned to say that no one else can say?
- @amandanat
Your customers are your best marketers. Listen to their complaints as much as you do their praises.
- @jmoserr
- @jmoserr
Want your writing to captivate readers?
Start with drama, turmoil, emotion!
Start with the problem.
Forget context. You have the rest of the story to fill in the blanks. - @VeryGoodCopy
Start with drama, turmoil, emotion!
Start with the problem.
Forget context. You have the rest of the story to fill in the blanks. - @VeryGoodCopy
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Meetings should be about collaboration, brainstorming, & decision-making
⁃ @ManuelaBarcenas
The old way: build first, market later.
The new way: market first, build later. - @theandreboso
Send an email
Meetings should be about collaboration, brainstorming, & decision-making
⁃ @ManuelaBarcenas
The old way: build first, market later.
The new way: market first, build later. - @theandreboso
Good advice was meant to be shared. It’s not yours to keep.
Take what’s helpful and then sprinkle that goodness around. - @AKnightleyMKT
Rule of thumb:
• If a new platform has insane growth and people complaining about it, it's probably here to stay. - @george__mack
Take what’s helpful and then sprinkle that goodness around. - @AKnightleyMKT
Rule of thumb:
• If a new platform has insane growth and people complaining about it, it's probably here to stay. - @george__mack
Don’t let your personal brand suffer for your professional brand.
Always make sure you’re keeping tabs on your personal brand and keep them separate.
You have your own voice.
Your own thoughts.
Your own personal value. - @CJ_250marketing
Always make sure you’re keeping tabs on your personal brand and keep them separate.
You have your own voice.
Your own thoughts.
Your own personal value. - @CJ_250marketing
The fastest-growing brands aren’t building audiences.
They’re building communities.
It’s not about how much you've raised, books you've read, or signal you flex.
Communities naturally form around solving real pain points of the internet. - @maiale
They’re building communities.
It’s not about how much you've raised, books you've read, or signal you flex.
Communities naturally form around solving real pain points of the internet. - @maiale
Delegation is a skill.
It's not just about handing/assigning off tasks to others.
Have you prepared them? Is there a process?
Are you still holding on to small pieces of the task that will slow things down later? - @Bonini84
It's not just about handing/assigning off tasks to others.
Have you prepared them? Is there a process?
Are you still holding on to small pieces of the task that will slow things down later? - @Bonini84
Marketers will outsource content or not be able to articulate what “good” content is.
And at the same time expect “content” to magically generate leads and pipeline and complain that “content” isn’t working.
CONTENT PRODUCTION IS A TALENT!
Treat it like one. - @davegerhardt
And at the same time expect “content” to magically generate leads and pipeline and complain that “content” isn’t working.
CONTENT PRODUCTION IS A TALENT!
Treat it like one. - @davegerhardt
Steal these 6 copywriting tips
1. Clarity over cleverness
2. Write like you are talking to a friend
3. Tell stories - people remember them
4. Shorten your sentences
5. Sell one idea at a time
6. Less commas, more periods.
- @Dmurr68
1. Clarity over cleverness
2. Write like you are talking to a friend
3. Tell stories - people remember them
4. Shorten your sentences
5. Sell one idea at a time
6. Less commas, more periods.
- @Dmurr68
Positioning is not the same as messaging.
Positioning is your strategic vision. What market you can own and why.
Messaging is the words you put on your homepage to let your market know they're in the right place. - @_danieljmurphy
Positioning is your strategic vision. What market you can own and why.
Messaging is the words you put on your homepage to let your market know they're in the right place. - @_danieljmurphy
If you're going to start a community, the question you should be asking is:
"Are we willing to spend the resources to help facilitate relationships, or just create content?"
- @stew_hillhouse
"Are we willing to spend the resources to help facilitate relationships, or just create content?"
- @stew_hillhouse
We spend a lot of time trying to be the most interesting person in the room.
Ironically, great storytellers are the most INTERESTED people in the room.
You should be too.
Observe.
Inherit the best stories.
Absorb the small details hidden in plain sight.
⁃ @cesilvam
Ironically, great storytellers are the most INTERESTED people in the room.
You should be too.
Observe.
Inherit the best stories.
Absorb the small details hidden in plain sight.
⁃ @cesilvam
"Those that can’t do teach."
Not true. Those who teach are the BEST at what they do. It's how they refine new learnings: explain them simply to others. However, avoid people who teach *full-time.* Those are the ones who don't do & know the least. Seek part-time teachers. - @Julian
Not true. Those who teach are the BEST at what they do. It's how they refine new learnings: explain them simply to others. However, avoid people who teach *full-time.* Those are the ones who don't do & know the least. Seek part-time teachers. - @Julian
Should your CEO be on social media?
Yes.
60% of employees say they would check an executive’s social media before joining a company. - @PRisUs
Having a founder who’s active on Twitter is a competitive advantage. Marketing/PR matters & Twitter is free marketing/pr. - @mkobach
Yes.
60% of employees say they would check an executive’s social media before joining a company. - @PRisUs
Having a founder who’s active on Twitter is a competitive advantage. Marketing/PR matters & Twitter is free marketing/pr. - @mkobach
3 Crucial Pillars To Scale
Build a marketing engine that scales with decreasing friction.
You want a flywheel, not a boulder you push up the hill.
Have regular conversations with customers.
Build a culture and team that cares deeply about your product. - @randfish
Build a marketing engine that scales with decreasing friction.You want a flywheel, not a boulder you push up the hill.
Have regular conversations with customers. Build a culture and team that cares deeply about your product. - @randfish
