Let’s talk about this. https://twitter.com/DKThomp/status/1360585604350808066
It is now so widely recognized that turning the screws on people indefinitely is counterproductive that even the New York Times- that odious ziggurat of upper middle class pathologies both conventional and trendy- is willing to entertain the thought. https://mobile.twitter.com/rmbodenheimer/status/1360415239800385543
The reasons why this is counterproductive range from the obvious tendency of people to react against bullying and constant threats, to the reality that the stress of watching the whole world collapse into ruins is getting to people. It’s certainly getting to me.
In theory, the suggestion is that we need a better vision for people to buy into- a “new normal” that tells them there’s something to hope for, help is on the way. This will get people to buy in to the vaccination drive, and we’ll all be better for it. https://mobile.twitter.com/ScottGottliebMD/status/1360740404736520192
Of course this “new normal,” once described, starts to look exactly like the current abnormal which is destroying people day by day. “Better messaging” starts to look like marketing, just another mid-roll ad for a product that no one wants. https://mobile.twitter.com/ScottGottliebMD/status/1360740668814069766
Indeed, the current message is very clear that, no, you will never be allowed to live normally again. For all the rest of your days everything will be defined by the virus, and by the ways in which power wishes to use it.
Power which often does not appear to have any idea what sacrifices are actually being demanded of people.
Power which is incapable of recognizing even the most obvious flaws in wildly grandiose and impossible plans.
Power which makes a habit of lying to and manipulating the public, telling them whatever seems useful in order to achieve some unspoken goal.
One does not have to entertain any part of conspiratorial thinking to note that the bargain on offer from known liars is “this treatment won’t protect anyone else, it may or may not help you, and the intolerable life we’ve demanded of you won’t change at all.”

So: why take it?
You cannot “message” your way past this, because your messengers are liars and we all know it. You cannot berate and threaten people past this, because many of us have nothing left to lose. The concentration camp fantasies of pundits aside there’s no capacity for military force.
The only way out is to actually give us something to live for. And I know that’s hard, it’s the hardest damn thing for doctors and politicians and teachers to imagine anyone deserving- but that is what has to be offered. Life without hope is death by installments.
You can follow @TheAgeofShoddy.
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