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How to craft a great business pitch?
** THREAD **
** THREAD **
A pitch should never be viewed from the investment/investor perspective but rather used as a means to streamline your thinking process and explain your idea to various stakeholders
Let's get started...
Let's get started...
1) RESEARCH
Talk about your market research.
What are the current industry trends and are they going to change in the future?
Back all your research with reports and data.
Talk about your market research.
What are the current industry trends and are they going to change in the future?
Back all your research with reports and data.
2) OPPORTUNITY
Connect your market research with the opportunity by explaining your users' expectations and their current reality
Connect your market research with the opportunity by explaining your users' expectations and their current reality
3) ROOT CAUSE
Briefly talk about the root cause of the gap between your users' expectations and their current reality
Briefly talk about the root cause of the gap between your users' expectations and their current reality
4) VISION
A one-liner that explains the 'painkiller' to solve the root cause you mentioned previously
A one-liner that explains the 'painkiller' to solve the root cause you mentioned previously
5) VALUE PROPOSITION
Explain what will your users gain by fixing the root cause using your vision. Write all the points of your value proposition in canonical form, it helps users visualize/quantify the value
Explain what will your users gain by fixing the root cause using your vision. Write all the points of your value proposition in canonical form, it helps users visualize/quantify the value
6) METHODOLOGY
What changes are you bringing, or what methods are you going to use to match your users' current reality to your vision.
What changes are you bringing, or what methods are you going to use to match your users' current reality to your vision.
7) UNDERLYING MAGIC
What is the secret sauce in your solution? How are you solving the problem differently that makes your value proposition compelling?
What is the secret sauce in your solution? How are you solving the problem differently that makes your value proposition compelling?
8) MARKET SIZE
How big is the total market? What is its CAGR? What is the total addressable market?
How big is the total market? What is its CAGR? What is the total addressable market?
9) BUSINESS MODEL
Show your pricing tiers and the $ number. Add what your users get in each tier, for example, a different set of features in different tiers like Base, Business, and Enterprise.
Show your pricing tiers and the $ number. Add what your users get in each tier, for example, a different set of features in different tiers like Base, Business, and Enterprise.
10) COMPETITION
Do thorough research and list all your competitors. Explain how you are different than them in terms of positioning.
Do thorough research and list all your competitors. Explain how you are different than them in terms of positioning.
11) GO-TO-MARKET
How are you going to reach and acquire your users? How are you going to retain them? What are your sales channel?
How are you going to reach and acquire your users? How are you going to retain them? What are your sales channel?
12) INVESTMENT
How much has already been invested? What have you achieved (in terms of execution) with that investment?
How much do you need now? What are the deliverables?
How much has already been invested? What have you achieved (in terms of execution) with that investment?
How much do you need now? What are the deliverables?
13) MILESTONE
Timeline plot of what you are going to achieve/execute with the help of new investment
Timeline plot of what you are going to achieve/execute with the help of new investment
14) FINANCIALS
Your revenue projection (at least 3 years), profit and loss statement, and operating expenses.
Your revenue projection (at least 3 years), profit and loss statement, and operating expenses.
15) TEAM
Briefly talk about your team members their role and skill sets
** END **
Briefly talk about your team members their role and skill sets
** END **
