Content strategy, 101

1. Find a topic you’ve learned a lot about in the last two years.

2. Create content for your two-years-ago self.

• Best resources
• 80/20 one-pager
• Common misconceptions
• How you’ve changed since learning

Boom - you’ve built an audience.

And this is the best type of audience to build - group of like-minded people on similar journeys as you, just a few steps behind.

You’ve already solved all of their problems!

Now you share your solutions with them.

And people prefer to learn this way.

It’s way easier to learn from someone barely ahead of you than someone at the top of their field.

And the best time to teach is as you’re learning, no when you’ve got it all figured out.

In Build Once, Sell Twice, @jackbutcher calls this “Being the Bridge”

At any time, there are two groups of people in the world:
• Those you can learn from
• Those you can teach

Your new content strategy:

Seek to be the bridge between these two groups of people. https://twitter.com/jackbutcher/status/1337091597268381697

Some people are worried about turning into a “guru” by sharing their learnings and experience.

But @AliAbdaal put it perfectly in his recent chat with @david_perell:

Be a guide, not a guru.

Gurus are pretenders.

Guides are just a few steps ahead with boots on the ground.

If you enjoyed this thread:

Follow me @dickiebush for threads 2x per week just like this one.