albrecht dürer issued the equivalent of brand guidelines re: the use of his monogram way back in the 1400s 🤯 -peter karol #wipip2021
aesthetics & creativity have been improperly marginalized in trademark cases. two early cases holding durer COULD control use of his monogram have been treated as proto-copyright cases, but they look more like proto-trademark to karol. #wipip2021
why do you want to make this a trademark thing? why is the monogram more like a trademark and less like a false advertising or a copyright [management info?] issue?
@Prof_Farley to peter karol #wipip2021
the durer story is one about mechanical reproduction. durer is both the artist & the manufacturer, & there's something about that dual existence that's relevant here.
-barton beebe to peter karol
#wipip2021
do we have to distinguish aesthetic from commercial, or is that a false dichotomy?
-karol #wipip2021
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