Catherine Chao starts our event with Q1:

To see [our elders] mistreated created an inflection point. What's been happening feels different than in the past. How does it feel different for you? Your families?

#AdweekDEI
The word I would use to describe what is different today is the concept of 'visibility'. The AAPI community should not be invisible, and the marketing world has a responsibility to contribute to this visibility. —  @kwong47 #AdweekDEI
1. Structural change is very important, and we need to bring it internally.
2. We have to vocalize the positive and not just speak out about the negative.
— Catherine Chao #AdweekDEI
It's been shocking how often we have to delete racist comments on our images of diverse models. Representation matters, even if it doesn't convert as well as using caucasian models. It's important—and revenue isn't everything.

— Ray Li #AdweekDEI
Evelyn says her father encountered racism, and it wasn't discussed—it was seen as a point of shame. "That suppression of articulation has been this quiet suffering for so long… and giving voice to these stories is so much a part of finding a better path."— @EvelynRusli #AdweekDEI
We need to come together with different marginalized communities and normalize using our voices to express that this isn't acceptable behavior against people in our community.

@judysf #AdweekDEI
"We should all be okay to be angry about what's happing in our community and channel that into doing something productive about what's happening." — @soyonyc #AdweekDEI
Katy Lee asked: Asian American voices were big drivers in bringing awareness to these incidents on social media—there wasn't enough national coverage on it. How do we see marketing, journalism and social media playing a part in this? #AdweekDEI
You can follow @Adweek.
Tip: mention @twtextapp on a Twitter thread with the keyword “unroll” to get a link to it.

Latest Threads Unrolled:

By continuing to use the site, you are consenting to the use of cookies as explained in our Cookie Policy to improve your experience.