A little about FirstCry!

THREAD :

1// Firstcry was founded in 2010. Supam Maheshwari and Amitava Saha started FirstCry for providing baby care products online to the masses.

2// Co-founders:

Supam Maheshwari, the CEO, and co-founder of FirstCry is an IIM Ahmedabad graduate and an engineer from Delhi College of Engineering.

He is a first-generation entrepreneur and has also co-founded XpressBees, one of the largest logistics companies in India.

Amitava Saha, the COO, and co-founder of FirstCry have a master's degree from IIM Lucknow and a BTech from IIT Varanasi. Saha also worked with Supam for the launch of XpressBees.

3// The startup was born out of a desire to solve the problem of millions of parents in India not having access to the best brands and baby care products for their offspring.

4// How was it started?

It all started in 2010 when Supam the co-founder of FirstCry would buy things for his son from the countries he visited for business trips. This made him realize the huge opportunity for an online platform in the Indian market.

5// Firstcry initially was an inventory-based model wherein the venture was just shipping products across the country from its warehouses in various parts of India.

6// After a few years, FirstCry started adding retailers to its platform and gave an opportunity for local retailers to sell their products on its website.

7// Let's zoom out a little and look at their yearly progress.

• 2011, started delivering 500 orders per day.
• 2012, opened first 80,000 sq feet automated fulfillment center.
• 2013, crossed 1 million happy customers.

• 2014, launched a wide range of product assortment from the BabyHug.

• 2016, bought Mahindra's BabyOye.

• 2015, Amitabh Bachan signed up as a brand ambassador.

• 2017, FirstCry parenting got launched.

• 2019, successfully launched in UAE.

Also, the company also has two private labels called BabyHug, which is into apparel for babies and kids, and CuteWalk, a footwear brand.

8// FirstCry has acquired 2 organizations. The recent acquisition was Oi Playschool on Nov 28, 2019. FirstCry Oi Playschool is a chain of premium playschools focusing on safety, security, and hygiene.

9// FirstCry reported a 65.8% jump in its FY20 revenue to Rs 887.5 crore from Rs. 535 CR during FY19.

So far the company has raised a total funding of $428.4 million. It achieved unicorn status ar a $1.2 billion valuation in a $400 million funding deal from Softbank in feb 2020

10// FirstCry has raised a total of $429 million in funding over 8 rounds. The latest funding was raised on Feb 7, 2020, from a Series E round.

11// Current Stats:

13 million unique parents engage every month.
92 million monthly engagement on the platform.

Thanks for reading!

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Adding the resources:

https://startuptalky.com/firstcry-success-story/#firstcry_HowwasFirstCryStarted

https://www.firstcry.com/aboutus 

Hey! @firstcryindia you'll love to read this thread :)