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The pandemic has exponentially increased our reliance on and exposure to digital tools and social media.
I joined a free webinar delivered by @Media_Trust and #GoogleDigitalGarage for a timely refresher on developing a social media strategy #MTDigitalComms
My takeaways
I joined a free webinar delivered by @Media_Trust and #GoogleDigitalGarage for a timely refresher on developing a social media strategy #MTDigitalComms
My takeaways
#MTDigitalComms
Align your business goals to your social media plans otherwise what's the point
Lots of us guilty of trying out new channels when we haven't nailed one REALLY well - start with one channel, test, learn - find the right one(s) for YOUR audience and org
Align your business goals to your social media plans otherwise what's the point Lots of us guilty of trying out new channels when we haven't nailed one REALLY well - start with one channel, test, learn - find the right one(s) for YOUR audience and org
#MTDigitalComms
Different channels will need different strategies and content
Define what your success looks like, and measure it regularly
Build and research your audience personas (use Google trends, audience surveys, platform insights, third party research)
Different channels will need different strategies and content Define what your success looks like, and measure it regularly Build and research your audience personas (use Google trends, audience surveys, platform insights, third party research)
#MTDigitalComms
Build authentic dialogue through interesting content relevant to your audiences at a time they're online to engage with it (and you!)
If your org doesn't already have a style and tone of voice guide - you need one! What's your social personality?
Build authentic dialogue through interesting content relevant to your audiences at a time they're online to engage with it (and you!) If your org doesn't already have a style and tone of voice guide - you need one! What's your social personality?
#MTDigitalComms
There were so many colleagues from small businesses and charities across the country that tuned in to the webinar. Thank you @Media_Trust for organising!
There were so many colleagues from small businesses and charities across the country that tuned in to the webinar. Thank you @Media_Trust for organising!
