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Features and Benefits: What’s The Difference?
And Why Do You Need Them to Sell Your Products
[THREAD]
![Features and Benefits: What’s The Difference?And Why Do You Need Them to Sell Your Products[THREAD]](https://pbs.twimg.com/media/EuCGZtSXYAEuW8W.png "Features and Benefits: What’s The Difference?And Why Do You Need Them to Sell Your Products[THREAD]")
And Why Do You Need Them to Sell Your Products
[THREAD]
A feature is something your product has...
Something in your product that allows users to do something.
e.g If you’re selling a book about making money, the features include Freelancing chapters, Facebook monetization chapters, Blogging chapters, etc.
These are all features.
Something in your product that allows users to do something.
e.g If you’re selling a book about making money, the features include Freelancing chapters, Facebook monetization chapters, Blogging chapters, etc.
These are all features.
Benefits, on the other hand, are what your users gain by using your products/service.
The benefits are why your customers choose to become customers.
In the instance above, a benefit of the book could be
“To quit your 9-5 and enjoy a life of freedom within 3 weeks.”
The benefits are why your customers choose to become customers.
In the instance above, a benefit of the book could be
“To quit your 9-5 and enjoy a life of freedom within 3 weeks.”
Feature: A tool
Benefit: What customers can do with the tool.
Benefit: What customers can do with the tool.
People buy products because they need them to solve their problems,
Not because they just want to add them to their collection.
Highlighting your features and benefits makes it easier for them to decide if they'll be buying your product.
Not because they just want to add them to their collection.
Highlighting your features and benefits makes it easier for them to decide if they'll be buying your product.
But, you cannot just slap 2 features and 10 benefits on any product.
Some products/services require more features than benefits.
While other products need you to showcase those benefits like there’s no tomorrow.
Some products/services require more features than benefits.
While other products need you to showcase those benefits like there’s no tomorrow.
Most car ads focus more on the features.
They want to show you tools that make them superior.
Apple also focuses on feature-driven marketing campaigns, to show how well they beat other mobile devices.
They want to show you tools that make them superior.
Apple also focuses on feature-driven marketing campaigns, to show how well they beat other mobile devices.
On the other hand, SaaS companies use benefit-driven marketing campaigns.
They tell you how their services will help you solve your problems.
They highlight the features but greatly explain the benefits.
They tell you how their services will help you solve your problems.
They highlight the features but greatly explain the benefits.
Many people make problems with differentiating features from benefits in their marketing campaign
The products NEVER sell
And they keep wondering why.
You may also be highlighting features and benefits your customers are not interested in
And forgetting the ones that matter
The products NEVER sell
And they keep wondering why.
You may also be highlighting features and benefits your customers are not interested in
And forgetting the ones that matter
Here’s a blueprint that will
- Help you identify your product features and benefits
- Show you the best way to highlight them to your prospect
Get “The Best Way to Build It” by @JoshuaLisec to market the right way
It’s only $17 when you buy it today https://gumroad.com/a/777917555/TpnMO
- Help you identify your product features and benefits
- Show you the best way to highlight them to your prospect
Get “The Best Way to Build It” by @JoshuaLisec to market the right way
It’s only $17 when you buy it today https://gumroad.com/a/777917555/TpnMO
