Content promotion is hard.

When you’ve hit publish, we marketers must now:

Promote on personal & company Twitter
Share on personal & company LinkedIn.
Find LinkedIn & FB groups
Build links with warm & cold connections
Become a Redditor w/o appearing spammy. (1)

Answer Quora questions w/o being a link dumper
Plan, produce, edit, & promote a podcast
Record, edit, optimise, promote, & clip up videos
Design infographic highlighting the key takeaways & stats
Encourage the rest of your business to share on their socials (2)

Rewrite your blog post as an entire thread
Contact everyone mentioned & ask them to share
Republish on Medium & content syndication sites
Email relevant segments of your subscriber list
Search niche forums to answer relevant questions
Use Instagram & Reels

Inform your sales teams of content for nurture campaigns
Find influencers to expand your reach
RT + share other people’s promotion efforts
Join Twitter chats
Host Clubhouse sessions and mention your most recent content
Write a guest post to get a link (4)

Share your images on Pinterest
Test headlines for SEO and CTR
Find bespoke social media networks for your industry
Run a sponsored ad campaign
Create a pop up from high traffic posts to your new content
Convert your blog(s) into an ebook (or real book) (5)

Oh. And do your day job while you’re at it

I hated content promotion for so long.

I just wanted to hit publish and see results.

UNTIL I documented every promotion technique so I could follow one-by-one when I hit publish.

My 40 promotion techniques [& content promotion tracker] for you to steal: https://link.medium.com/SXvpz5UMOdb