Cambridge Analytica/Mercers couldn't use Twitter and Facebook to radicalize people like they did in 2016 so they created Parler and did it on their own platform
They used GOP members to recruit followers onto the platform as they claimed to leave twitter and asked the followers to join them on Parler
Why were all the Right wing people sending all their followers to Parler?

Why did Parler have so much footage published during the insurrection?

Because that is where they were radicalized
This wasn't organic recruiting to a new website- it was organized and methodical

'Follow Me on Parler’ Is New Mantra for Users Aggrieved by Facebook https://www.bloomberg.com/news/articles/2020-11-10/-follow-me-on-parler-new-mantra-for-users-aggrieved-by-facebook
‘Follow Me on Parler’ Is New Mantra for Users Aggrieved by Facebook

Frustrated conservatives, bristling at perceived bias against them on Facebook Inc.’s social network, have found a solution: moving to Parler, the app that reached No. 1 in downloads following Joe...

https://www.bloomberg.com/news/articles/2020-11-10/-follow-me-on-parler-new-mantra-for-users-aggrieved-by-facebook
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