Read on Twitter
There are two things I optimize for when running @morningbrew social
1) building a community and 2) growth
here's a thread on how I approach community building
growth later
1) building a community and 2) growth
here's a thread on how I approach community building
growth later
1/ The coffee mug emoji
This is by far MB’s most powerful community signal
If a picture speaks a thousands words, this emoji speaks a thousand characters
IS Morning Brew at this point
It conveys you read, work at, or love the Brew, all without saying a word
This is by far MB’s most powerful community signal
If a picture speaks a thousands words, this emoji speaks a thousand characters
IS Morning Brew at this pointIt conveys you read, work at, or love the Brew, all without saying a word
2/ Consistent responses
MB gets nearly 10,000 mentions every month so it's hard to respond to everybody
but you have to in order to build brand affinity
so I created a consistent reply i could reuse
you compliment the Brew, you get a
@fridaybeers was my inspo for this
MB gets nearly 10,000 mentions every month so it's hard to respond to everybody
but you have to in order to build brand affinity
so I created a consistent reply i could reuse
you compliment the Brew, you get a
@fridaybeers was my inspo for this
3/ Building in public
BIP has turned into a bit of a buzzword at this point, but it’s still extremely effective
this thread you're currently reading is an example
after, I hope you feel closer to the Brew and more a part of our community
BIP has turned into a bit of a buzzword at this point, but it’s still extremely effective
this thread you're currently reading is an example
after, I hope you feel closer to the Brew and more a part of our community
4/ Recurring jokes
my goal for certain tweets is to make people feel like the DiCaprio-pointing-at-the-screen meme when they see a joke on our account
these "technical analysis" tweets are a great example
doing it one time = funny
doing it multiple times = community builder
my goal for certain tweets is to make people feel like the DiCaprio-pointing-at-the-screen meme when they see a joke on our account
these "technical analysis" tweets are a great example
doing it one time = funny
doing it multiple times = community builder
5/ Breaking the 4th wall
I rarely tweet in 1st person from the Brew account
but because of my personal account, people know it's me
knowing it's me WITHOUT us outright telling them, lets people feel closer to the brand (because humans > brands)
I rarely tweet in 1st person from the Brew account
but because of my personal account, people know it's me
knowing it's me WITHOUT us outright telling them, lets people feel closer to the brand (because humans > brands)
6/ Access to leadership
this goes hand in hand with building in public
you can't beat the community building @businessbarista and @austin_rief manufacture as they describe their view from the highest rungs of the company
this goes hand in hand with building in public
you can't beat the community building @businessbarista and @austin_rief manufacture as they describe their view from the highest rungs of the company
7/ Follower pushes
The #MorningBrewTo100k was a great community moment
Austin had the idea of “putting Toby’s job on the line”
Inside joke
Breaking the 4th wall
Cause to rally behind
The #MorningBrewTo100k was a great community moment
Austin had the idea of “putting Toby’s job on the line”
Inside joke
Breaking the 4th wall
Cause to rally behind
8/ Showing up in the right places
during the GameStop saga, I sent 4x as many tweets as usual over those three days because ppl expected us to be part of the convo
by showing up where we're supposed to, we build trust
by building trust, we build community
during the GameStop saga, I sent 4x as many tweets as usual over those three days because ppl expected us to be part of the convo
by showing up where we're supposed to, we build trust
by building trust, we build community
9/ Lead with value
pithy tweets are great, but being a brand that gives followers value is always the best way to accumulate trust & build a community
we'll definitely be doubling down on explainer threads like this going forward https://twitter.com/morningbrew/status/1354138766307336192?s=21
pithy tweets are great, but being a brand that gives followers value is always the best way to accumulate trust & build a community
we'll definitely be doubling down on explainer threads like this going forward https://twitter.com/morningbrew/status/1354138766307336192?s=21
10/ Sound like a human
brand speak is dead
long live tweeting like a human
you want to build a community of people around your brand?
speak to them like a person
brand speak is dead
long live tweeting like a human
you want to build a community of people around your brand?
speak to them like a person
If you want another thread on building community around a brand
this one from @OliverAge24 is as good as it gets https://twitter.com/OliverAge24/status/1297200779565170690?s=20
this one from @OliverAge24 is as good as it gets https://twitter.com/OliverAge24/status/1297200779565170690?s=20
