<🧵>Hands up who’s ever been told by an SEO that ‘[keyword] meta tags need to go as early as possible in the <head> so that Google can find them quicker’?
This is a really common push-back that I get from people who won’t let me reorder their `head` tags for performance benefits. Luckily, we can debunk it in no time at all.
Googlebot is Chromium. It’s a browser. Browsers parse HTML line-by-line. This means that if the parser is stuck on line 10, it doesn’t even know that line 11 exists. So sooner IS better, right? Wrong!
If you’re worried that Googlebot can’t make it the end of your </head> then you should be TERRIFIED because—if that’s the case—it definitely won’t make it to your <body>.
Further: just common sense. Why would Google impose a sort of cut-off point for your <head> tags? And then not make you incredibly aware of it. What benefit would a cut-off even serve? Who or what would define where that cut-off lies?
If Googlebot is indexing your content at all, it’s seen your meta tags.</🧵>
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