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The secrets to make people open, read, and convert from your emails
- A Thread -
- A Thread -
Bear in mind that the strategies I'm sharing are tested, and proven to work
They're part of months of daily emails and client work meta-analysis and fall on the principles of the human mind & psyche
Without further ado...
They're part of months of daily emails and client work meta-analysis and fall on the principles of the human mind & psyche
Without further ado...
1. Craft Good Subject Lines
The goal of your subject line is not only to tell people what's in there for them...
But to make them WANT to open your email.
You have to drip them with curiosity and hook them from the start.
Use curiosity and benefit-driven subject lines
The goal of your subject line is not only to tell people what's in there for them...
But to make them WANT to open your email.
You have to drip them with curiosity and hook them from the start.
Use curiosity and benefit-driven subject lines
2. What People Really Want In Your Emails
People have a love-hate relationship with emails.
Although everyone "claims" that emails are boring and spammy, they still check them every morning.
"Watch what they do, not what they say"
People have a love-hate relationship with emails.
Although everyone "claims" that emails are boring and spammy, they still check them every morning.
"Watch what they do, not what they say"
That's why your emails shouldn't be boring or look salesy.
And the absolute best way to do it is by telling STORIES.
They have a remarkable influence on the human mind (just look at Aesop 's fables)
They set the right receptive mood in your reader's mind.
"Show don't tell"
And the absolute best way to do it is by telling STORIES.
They have a remarkable influence on the human mind (just look at Aesop 's fables)
They set the right receptive mood in your reader's mind.
"Show don't tell"
Here's how you do it...
1. Set up the scenario
2. Tell your reader WHY he should care about the story
3. Tell the story
4. Tie the story to your offer
In the end, people will WANT the sauce.
You showed them a concrete reality, now give them the bridge to cross over.
1. Set up the scenario
2. Tell your reader WHY he should care about the story
3. Tell the story
4. Tie the story to your offer
In the end, people will WANT the sauce.
You showed them a concrete reality, now give them the bridge to cross over.
3. An Email Isn't Too Different From A Sales Letter
The best sales letter doesn't even look like one.
They hook the reader from the start to the end, and they suggest a new reality that they can be part of.
One great way to persuade people is through bullets and closes
The best sales letter doesn't even look like one.
They hook the reader from the start to the end, and they suggest a new reality that they can be part of.
One great way to persuade people is through bullets and closes
Including benefit-oriented bullets are a fast way for people to perceive the value of your course.
I highly suggest you do them after the story or in the P.S.
As far as the close goes, that leads me to talk about point 3...
I highly suggest you do them after the story or in the P.S.
As far as the close goes, that leads me to talk about point 3...
4. Urgency Will Always Work
The best way to make people take action and follow-through with the email CTA is by using urgency.
Most people create self-imposed objections and urgency is just a way to slightly "push" them to do what they already want to do
The best way to make people take action and follow-through with the email CTA is by using urgency.
Most people create self-imposed objections and urgency is just a way to slightly "push" them to do what they already want to do
A great way to do that is by setting deadlines.
→ Deadline to get a bonus alongside a purchase
→ Deadline to get a discount
→ Deadline to purchase before it goes out of the market/out of stock
→ Deadline to get a bonus alongside a purchase
→ Deadline to get a discount
→ Deadline to purchase before it goes out of the market/out of stock
5. Editing Is Your Magic Wand
Your first draft is NEVER, and I repeat...NEVER perfect
Always edit your emails, with these three questions in mind...
→ Is this persuasive?
→ Is this impactful?
→ Is this NOT boring?
→ Am I using power words?
Have fours YES before sending
Your first draft is NEVER, and I repeat...NEVER perfect
Always edit your emails, with these three questions in mind...
→ Is this persuasive?
→ Is this impactful?
→ Is this NOT boring?
→ Am I using power words?
Have fours YES before sending
On top of those, make sure your emails make your reader curious about your offer.
The best way to make sales is by giving readers the WHAT and WHY and then selling the HOW.
The best way to make sales is by giving readers the WHAT and WHY and then selling the HOW.
6. Fin
Thank you for reaching the bottom, if you're interested in knowing more about email...
I wrote 10 email rules that you can check for FREE in the link below https://aw190135.aweb.page/rules
Thank you for reaching the bottom, if you're interested in knowing more about email...
I wrote 10 email rules that you can check for FREE in the link below https://aw190135.aweb.page/rules
