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THREAD: I've always said that I think Vancouver can support two sports radio stations.
If the goal is to simply be profitable and not make billions (or maybe not even millions), it's doable.
I decided to crunch some sports radio market numbers from across the continent.
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If the goal is to simply be profitable and not make billions (or maybe not even millions), it's doable.
I decided to crunch some sports radio market numbers from across the continent.
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After the shutdown of TSN 1040 yesterday, Toronto is the only Canadian city with two sports radio stations.
As the eighth largest radio market in North America, it makes sense Toronto has two sports radio stations, it is the centre of the universe after all.
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As the eighth largest radio market in North America, it makes sense Toronto has two sports radio stations, it is the centre of the universe after all.
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Here are the top American radio markets and the number of sports radio stations, according to their distinct call signs:
1 - New York City (4)
2 - Los Angeles (3)
3 - Chicago (3)
4 - San Francisco (3)
5 - Dallas-Ft. Worth (3)
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1 - New York City (4)
2 - Los Angeles (3)
3 - Chicago (3)
4 - San Francisco (3)
5 - Dallas-Ft. Worth (3)
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The top American radio markets and the number of sports radio stations, according to their distinct call signs, continued...
6 - Houston (4)
7 - Washington (3)
8 - Atlanta (2)
9 - Philadelphia (2)
10 - Boston (3)
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6 - Houston (4)
7 - Washington (3)
8 - Atlanta (2)
9 - Philadelphia (2)
10 - Boston (3)
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When merging the Canadian and American sports landscapes in terms of radio market size, Vancouver is ranked 21st.
There are two cities bigger than Vancouver with only one sports radio station - Detroit and San Diego.
The station in Detroit is a ratings juggernaut.
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There are two cities bigger than Vancouver with only one sports radio station - Detroit and San Diego.
The station in Detroit is a ratings juggernaut.
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A number of cities with a smaller radio market size than Vancouver have more than one sports radio station including:
Baltimore
Portland
San Antonio
Sacramento
Cincinnati
Cleveland
Columbus
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Baltimore
Portland
San Antonio
Sacramento
Cincinnati
Cleveland
Columbus
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What does this all mean?
I'm not sure, but I remain convinced another sports radio station with the right ownership can succeed (and thrive) when targeting a specific demographic and group of businesses in Vancouver.
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I'm not sure, but I remain convinced another sports radio station with the right ownership can succeed (and thrive) when targeting a specific demographic and group of businesses in Vancouver.
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SOURCES:
Canada average daily radio audience from Statista: https://www.statista.com/statistics/491067/canada-average-daily-radio-audience/
US radio audience data from True Market: https://www.rab.com/public/trueMarket.cfm
List of US commercial sports talk radio stations from Wikipedia: https://en.wikipedia.org/wiki/Sports_radio
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Canada average daily radio audience from Statista: https://www.statista.com/statistics/491067/canada-average-daily-radio-audience/
US radio audience data from True Market: https://www.rab.com/public/trueMarket.cfm
List of US commercial sports talk radio stations from Wikipedia: https://en.wikipedia.org/wiki/Sports_radio
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