BBC's global reach increased by 11% yr on yr in 2020 to 468.2m people a week:the highest number ever. BBC News accounts for 438.4m of the total with an annual increase of 13%. Digital platforms key to success, with 53% increase in BBC News users. 151m users now access BBC News.
BBC ‘without question one of Britain’s strongest+best-known brands, synonymous with quality and accuracy worldwide. Our international news services rank first for trust and reliability and the World Service remains a beacon of democratic values.’ Tony Hall.
‘Independent research shows that there is an exceptionally high correlation between places where people are aware of the BBC and places where people think positively about the UK. More than that, the BBC helps UK trade. This has perhaps never been more important.’
In late March 2020, as the Covid-19 virus spread and trusted sources of information were in demand, BBC News recorded the highest reach of any international media organisation in the world with 310m people accessing coverage across 42 languages.
BBC global content is increasingly popular on global platforms like Youtube with a 129% increase in audiences to 47m a week - overtaking Facebook with a 31% increase to 43m. Twitter reach has doubled to 6m and Instagram also reaches 6m weekly.
BBC World News channel made significant gains to reach 112m - with growth in the Americas at 50%.  
BBC World Service languages up 13% to 292.1m with a big uptick in digital engagement among audiences aged 15-24 who now make up a third of the total.
BBC News Hindi is now the second most popular service with 25m - behind Arabic with 42m (+67%). BBC Chinese saw an increase of 141%, Russian is up 32% and BBC Mundo 40%. Other big percentage increases include Serbian (+327%), Yoruba (+166%) and Afaan Oromoo (+143%).
The top 10 countries by BBC News audience are: 
India
60,400,000
United States
49,500,000
Nigeria
37,200,000
Kenya
14,600,000
Tanzania
14,000,000
Bangladesh
11,900,000
Afghanistan
11,400,000
Iran
11,300,000
Canada
9,700,000
Pakistan
9,700,000
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