My top
free SEO tool recommendations to help you crush your competition 
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You can do so much with a free version of @ahrefs. From website audits to backlink tracking, I highly recommend signing up for a free account. http://ahrefs.com
You can also try the free version of @semrush. This is another market-leading tool for website audits and SEO metrics tracking.
https://www.semrush.com/lp/semrush-seo-tools/
https://www.semrush.com/lp/semrush-seo-tools/
Moz is another very popular SEO tool that has free utilities that can help you analyze your website.
I use the domain analysis tool all the time. https://moz.com/free-seo-tools
I use the domain analysis tool all the time. https://moz.com/free-seo-tools
Tracking your visitor metrics and conversion is really important. This is where Google Analytics comes in.
Sign up for free and hook it up to your website.
https://analytics.google.com/
Sign up for free and hook it up to your website.
https://analytics.google.com/
Google Search Console is another must-have. It will identify any errors (including performance), and give you tips on how to improve your search metrics (for example rich snippets)
https://search.google.com/search-console
https://search.google.com/search-console
Neil Patel has some great tools to help you analyze the competition and do some keyword analysis. Ubersuggest is a popular free tool to do just that.
You can also try his SOE analyzer https://neilpatel.com/seo-analyzer/
You can also try his SOE analyzer https://neilpatel.com/seo-analyzer/
SEObility is a great tool (my new favorite) that gives you a ton of SEO information using their free audit tool.
It's great for checking on-page SEO metrics. https://www.seobility.net/en/seocheck/
It's great for checking on-page SEO metrics. https://www.seobility.net/en/seocheck/
Also asked is a great resource that can help you determine what real users are searching for that is related to the keyword you want to target.
https://alsoasked.com/
https://alsoasked.com/
Another great free keyword generator tool is Answer the Public (minus the creepy guy on the homepage).
It allows you to hone in on questions real users have.
https://answerthepublic.com/
It allows you to hone in on questions real users have.
https://answerthepublic.com/
KWfinder is an awesome free keyword analysis tool that helps you find long-tail keywords that you can target. You have to create a free account to use this. https://kwfinder.com/
WordStream is another popular keyword research tool that is completely free to use.
http://wordstream.com
http://wordstream.com
If you want to learn SEO for free, check out this tweet https://twitter.com/natmiletic/status/1341424785746640896