Read on Twitter
I wrote a blog explaining our startup's latest campaign, #MoneyWellSpent.
But we're trying to avoid "normal" B2B marketing.
So I shifted gears and told the same story via Schitt's Creek gifs.
And now I'd like to share that version, because B2B marketing shouldn't be boring.
But we're trying to avoid "normal" B2B marketing.
So I shifted gears and told the same story via Schitt's Creek gifs.
And now I'd like to share that version, because B2B marketing shouldn't be boring.
Like every business, we have goals because eventually...we have to, you know, make money.
But we did NOT get into this startup business just to MAKE MONEY.
We’re here because we saw that something was broken and we want to fix it
We’re here because we saw that something was broken and we want to fix it
B2B marketing is broken.
Have you EVER heard ANYONE say they like filling out marketing forms???!!
Have you EVER heard ANYONE say they like filling out marketing forms???!!
It’d be icing on the cake if we could fix that problem for a LOT of people AND use the money we make from solving that problem to make a positive impact in our community.
We don’t have a long-term plan yet for how to live out the values of our team, as it pertains to business operations. But we decided that it can’t hurt to jump in and start building our values into our short-term campaigns.
We believe in our heart of hearts that you’ll really benefit from the platform we’re building, but it’s hard to SHOW you that without the actual platform.
We’ve learned in the first 5 weeks of being a team that we would like to move away from “traditional” marketing tactics that slant towards benefitting marketers and big ad platforms more than the consumers. (Remember what I said above about forms? Why do we do that??)
The concept for #MoneyWellSpent is that we try to crowdsource our first ~2000 waitlisters and then donate the $$ that we would have spent on Google or FB Ads acquiring those waitlisters.
Right now, this makes sense for us as a business AND builds in a way for us to give back.
Right now, this makes sense for us as a business AND builds in a way for us to give back.
Paid social media spend in the US totaled over $36 billion in 2019. Can you imagine how we could change the world if we gave even a FRACTION of that to good causes?
For this round of #MoneyWellSpent, we’re donating our advertising dollars to #KickingTheStigma, an initiative led by the Colts to raise awareness and support for mental health in Indiana.
How can you help?
If you’re sick of the B2B content experience, like we are, JOIN THE WAITLIST > https://www.meetfathom.com/sign-up
What does “joining the waitlist” even mean??
What does “joining the waitlist” even mean??
We’ll email once per week to ask for product feedback, to send you brand updates (spoiler: “Fathom” is the temp brand name), and to share our favorite marketing and sales content until Fathom is live and we can give you early access!
Not included in the waitlist experience: Sales pitches, business jargon, other boring/annoying sh*t.
So far, we’re donating ~$200 to Kicking the Stigma ($5 per waitlist sign-up). We’re aiming to donate $10,000 by the end of February!
So far, we’re donating ~$200 to Kicking the Stigma ($5 per waitlist sign-up). We’re aiming to donate $10,000 by the end of February!
