17 Lessons from Elon Musk

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1. Quality > Quantity

Surround yourself with the right people, not lots of wrong ones.

"Numbers will never compensate for talent. Two people who don't know something are no better than one. They tend to slow down progress." - Elon Musk.
2. Working hard improves your odds of success

If you want to achieve great things you need to be willing to work hard. There is no way around it.

"Even if you’re doing the same thing, you will achieve in four months what it takes them a year to achieve." - Elon Musk
3. Embrace the possibility of failure

True learning does not exist without failure.

View every experience as an opportunity.

"Failure is an option. If things are not failing, you are not innovating enough." - Elon Musk
4. Seek criticism

Good friends will give you good feedback.

Listen to them.

“When my friends get a product, I ask them to not tell me what they like. Rather tell me what you don’t. If I’ve asked a few times, they will start telling me without me having to ask." - Elon Musk
5. Live in the worst-case scenario.

We all see the world in rose-colored glasses.

Take them off. Prepare for the worst.

Musk embraces this Stoic tactic.

"I figured if I could live off a dollar a day, from a food standpoint, it's easy to earn $30 a month." - Elon Musk
6. Search for problems then create solutions

Think about what products you WISHED existed.

Then create them.

“It’s best to approach building a company from the standpoint of saying what are some useful things that you do that you wish existed in the world?” - Elon Musk
7. Focus on what you can control

Go all-in when you have the ability to dictate the outcome. When you do this you will see your highest ROI.

“It’s OK to have your eggs in one basket as long as you control what happens to that basket.” – Elon Musk
8. Focus on being better

You don't need to reinvent the wheel.

Just make a better version of it.

“You shouldn’t do things differently just because they’re different. They need to be better.” — Elon Musk
9. Understand reality then change reality

Once you understand a problem then you can seek to fix it. if you do not understand it your solution will not be effective.

"Boil things down to the most fundamental truths. Then reason up from there." - Elon Musk
10. Personality > Talent

Surround yourself with the right kinds of people.

Character matters in your inner circle.

"My biggest mistake is weighing too much on someone's talent It matters whether someone has a good heart. Don't hire jerks.” - Elon Musk
11. Brand = Perception

Play the long-term game when it comes to your business. Over time public perception BECOMES your brand.

“Brand is just a perception, and perception will match reality. A brand is simply a collective impression some have about a product.” – Elon Musk
12. Create 24/7

Work really really hard. Then work even harder.

“You’re not going to create revolutionary cars or rockets on 40 hours a week. It just won’t work. Colonizing Mars isn’t going to happen on 40 hours a week.” - Elon Musk
13. Persistence works

Never quit. Never give up.

Focus on what gives your life meaning.

Odds are meant to be defied.

"Persistence is very important. You should not give up unless you are forced to give up." - Elon Musk
14. Do not obsess over the competition

Focus on yourself and not others.

“We don’t think too much about competitors. I think it’s important to be focused on making the best possible products. Don’t worry about what the other runners are doing. Just run.” - Elon Musk
15. Focus on the possibility

Imagination is the first step in any process.

Once you establish that it CAN happen, the odds of it happening go much higher.

“The first step is to establish that something is possible then probability will occur.” - Elon Musk
16. You need to have a purpose

Do not worry about odds. If you work hard enough you can create your reality. Focus on a life full of meaning.

“If something is important enough, even if the odds are against you, you should still do it.” – Elon Musk
17. You are already a robot

Elon borrows a page from Psycho-Cybernetics.

Think about yourself as a robot.

This will help you shape your reality.

"We’re already a cyborg. You have superpowers with your computer and your phone and the applications that are there." - Elon Musk
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