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After months of tinkering, my email list is growing 20x faster.
Two key factors:
- Momentum
- Compound attention
If you have a following on any platform, this one could be helpful.
THREAD
Two key factors:
- Momentum
- Compound attention
If you have a following on any platform, this one could be helpful.
THREAD
Back in 2018, I had a hypothesis that getting some attention online would be helpful in my solopreneur journey.
When it came time to create, I picked LinkedIn.
Back then, Twitter was still a place where I got updates on the news and looked at random trends.
When it came time to create, I picked LinkedIn.
Back then, Twitter was still a place where I got updates on the news and looked at random trends.
Fast forward to 2021, and I have 71k+ followers on LinkedIn.
And, I’ve been able to support 3 different businesses through it.
But, I still have a relatively small email list (~4.1k) and Twitter following (~3.6k).
And, I’ve been able to support 3 different businesses through it.
But, I still have a relatively small email list (~4.1k) and Twitter following (~3.6k).
So, in 2021, I’ve been focused on using 2 types of momentum + compound attention to acquire more of both.
I'll explain in 4 simple steps.
I'll explain in 4 simple steps.
Step 1:
I start by creating a long-form piece of content on my blog.
This piece will act as the center of the entire momentum web.
But the blog itself does not acquire email subscribers simply by existing.
The next step will start our momentum machine.
I start by creating a long-form piece of content on my blog.
This piece will act as the center of the entire momentum web.
But the blog itself does not acquire email subscribers simply by existing.
The next step will start our momentum machine.
Step 2:
I share the blog on LinkedIn + via my email list.
That pulls a large number of people from my pre-built audience into the blog.
I'm basically pulling 75k+ people.
This creates "inward momentum."
I share the blog on LinkedIn + via my email list.
That pulls a large number of people from my pre-built audience into the blog.
I'm basically pulling 75k+ people.
This creates "inward momentum."
Step 3:
The CTA at the end of my blog asks my LinkedIn & email audience to take action with a Like or RT of a thread on Twitter.
This does two things:
- Brings them to a new platform (Hi
)
- Creates compounding action in one place.
(like this thread, I hope)
The CTA at the end of my blog asks my LinkedIn & email audience to take action with a Like or RT of a thread on Twitter.
This does two things:
- Brings them to a new platform (Hi
)- Creates compounding action in one place.
(like this thread, I hope)
Step 4:
This compounding action creates "outward momentum" to a new audience here on Twitter.
That drives:
- New Twitter followers
- New email subscribers
This compounding action creates "outward momentum" to a new audience here on Twitter.
That drives:
- New Twitter followers
- New email subscribers
Since Twitter is a secondary platform for me, most of the exposure I get is to people who haven't seen me before.
I'm leveraging the inward momentum my LI audience creates.
Then I turn that into outward momentum on Twitter to grow new emails and followers.
The result?
I'm leveraging the inward momentum my LI audience creates.
Then I turn that into outward momentum on Twitter to grow new emails and followers.
The result?
Since introducing a few weeks ago, I've been growing my email list 20x faster than I was before.
Thanks for taking the time to read this. I hope you found this small tip helpful.
If so, I'd be honored to have you join my newsletter.
I write weekly about systems & processes that I use to power my solopreneur journey: https://justinwelsh.me
If so, I'd be honored to have you join my newsletter.
I write weekly about systems & processes that I use to power my solopreneur journey: https://justinwelsh.me
P.S. Today, I tried something a little different.
I skipped pulling my LI audience through the blog and pulled them directly to this Tweet thread ( hi, again).
Later, I'll share if that was more/less successful by adding to this thread.
Cheers.
I skipped pulling my LI audience through the blog and pulled them directly to this Tweet thread (
hi, again).Later, I'll share if that was more/less successful by adding to this thread.
Cheers.
