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683K cold emails analysed.
A few things we spotted
Thread
A few things we spotted
Thread
Subject lines: most common word count I found was 6 words. You can’t even read that on a 
without it truncating
Instead: aim for 3 or 4 words but mix it up over your cadence
without it truncatingInstead: aim for 3 or 4 words but mix it up over your cadence
Email body word count: Median range was 70 to 150 words. Even 70 is a lot to fit into one scroll on a phone screen.
Instead: target 50 and ruthlessly cut filler words. Formalised SMS speak
Instead: target 50 and ruthlessly cut filler words. Formalised SMS speak
When to send: after lunch gets the best engagement but this is industry-wide, not unique to your market or mine. Just B2B.
Days of the week are all similar in engagement, Monday a slightly better day per engagement
As well: don’t rule out weekends, they still work
Days of the week are all similar in engagement, Monday a slightly better day per engagement
As well: don’t rule out weekends, they still work
Quick clip summarising the when-to-send stats in greater detail
Clip W/ @ohpinion8ted @VanillaSoft @autoklose on the INSIDE Inside Sales Podcast
https://sbee.link/btu47we8nk
Clip W/ @ohpinion8ted @VanillaSoft @autoklose on the INSIDE Inside Sales Podcast
https://sbee.link/btu47we8nk
