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Gonna come out and say it -- the Mona Lisa ain't that great. We've had hundreds of years of institutions + scholars tell us it's a really important part of Western culture...? ok, that's nice... but in 1911, it became a meme -- and THEN people started caring. 
Yes. Even though Da Vinci was a big deal and it was in the Louvre, no one really cared about this painting until it was STOLEN on August 21, 1911. It even took a day before anyone realized Mona was gone.
But once they got it back, the French turned out to see her and soon (with travel really taking off in the 20th century, people showed up from all over the world). Bottom-line: culture has ALWAYS been created from the bottom-up, but only recently have we seen the power of this
Thanks to social media, culture is created in REAL-TIME from all of US with our smartphones + the internet.
I've been obsessed with this as we build @sevensevensix it's clear to me that if you're not participating in the revolution of @comXcap u're gonna be very left behind.
I've been obsessed with this as we build @sevensevensix it's clear to me that if you're not participating in the revolution of @comXcap u're gonna be very left behind.
So when you see those 86 Fleer Jordan PSA 10s break $1M each next month, don't be surprised. Dead trees + ink do not a cultural icon make -- the MEME does. And we, the people, not institutions, control the memes. Keep paying attention to this space...
