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The Superbowl TV ratings are looking like they were a disaster for the NFL.
Total viewers, which will be revised, were the lowest since the Colts beat the Bears in 2007. They were also the first time they were under 100 million viewers since 2009.
This includes streaming
(1/5)
Total viewers, which will be revised, were the lowest since the Colts beat the Bears in 2007. They were also the first time they were under 100 million viewers since 2009.
This includes streaming
(1/5)
It gets worse. The % of TVs that tuned in were a 51-year low!
Everyone is stuck at home and has nothing else to do on a Sunday night ... a night where it was freezing and snowed in most of the northern half of the country.
Still they could not turn on the game.
(2/5)
Everyone is stuck at home and has nothing else to do on a Sunday night ... a night where it was freezing and snowed in most of the northern half of the country.
Still they could not turn on the game.
(2/5)
The key demographic of 18 to 49 year old is in free-fall!
Down more than 1/3 from a decade ago.
Not good for the long-term health of the game and why it looks like the NFL is becoming the sport of old people. Like baseball!
(Are they watching the Champions League?)
(3/5)
Down more than 1/3 from a decade ago.
Not good for the long-term health of the game and why it looks like the NFL is becoming the sport of old people. Like baseball!
(Are they watching the Champions League?)
(3/5)
Ratings for the 18 to 49 demographic is worse. three-quarters of their 18 to 49 TVs were not on the game Sunday night.
What were they watching? Netfix?
A correct answer is "not the Superbowl!"
(4/5)
What were they watching? Netfix?
A correct answer is "not the Superbowl!"
(4/5)
This uptrend is going to reverse unless the rating reverse soon.
(5/5)
(5/5)
I'm sure the NFL/Goodell will blame The Weeknd for this.
