I audit email programs all the time and almost daily I recommend using dynamic content to hide or display content banners. So few brands use this tactic to add personalization without increasing the resources required for production. A few examples 👇 1/5
Have an SMS program and want to encourage your email subscribers to sign up (without pestering those contacts who already have)? Use a dynamic banner! 2/5
Sending batched campaigns, but want to remind non-purchasers that they still have a welcome offer they haven't redeemed? Use a dynamic banner! 3/5
Sending an abandoned cart flow and want to promote free shipping to those users whose cart value qualifies them for this attractive incentive? Use a dynamic banner! 4/5
Want to promote loyalty sign-up to non-members but also remind current members of their point balance or other benefits? USE A DYNAMIC BANNER!

Thank you for coming to my Ted Talk. Please tell your friends 🙏 5/5
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