THREAD [1/5]
#YouTube is a popular platform to access #cannabis vaping videos
My new paper in @AddictionJrnl investigates the themes and the metrics of these videos
So what did we find?

https://bit.ly/3ryeuIs
@UQ_News @UQHealth @UQPsych @ncysur_epi
#YouTube is a popular platform to access #cannabis vaping videos
My new paper in @AddictionJrnl investigates the themes and the metrics of these videos
So what did we find?



@UQ_News @UQHealth @UQPsych @ncysur_epi
[2/5] What did we do?
My peers and I sampled and watched 200 cannabis vaping videos uploaded from year 2016-2020 & found themes on
Warning
How-to
Advert
Celebratory
Reflective
Product review
While some videos are informative, some are hard to watch

My peers and I sampled and watched 200 cannabis vaping videos uploaded from year 2016-2020 & found themes on






While some videos are informative, some are hard to watch



[3/5] How popular are these videos?
It is popular than what you think, particularly for the DIY/How-to #vape videos & videos that focused on vaping for pleasure seeking.
The most popular video was viewed
million times 
>50% of these videos had no age restriction
It is popular than what you think, particularly for the DIY/How-to #vape videos & videos that focused on vaping for pleasure seeking.
The most popular video was viewed


>50% of these videos had no age restriction

[4/5] Why should you care?
It is possible that videos that showing
in distress after vaping may discourage adolescent use;
However, normalisation of cannabis vaping can still occur when the behaviour is modelled, particularly if it is entertaining
It is possible that videos that showing

However, normalisation of cannabis vaping can still occur when the behaviour is modelled, particularly if it is entertaining
[5/5] Dont have time to read the paper?
No worries! Check out my 1 minute video summary
Contact me if you have any questions.
No worries! Check out my 1 minute video summary

Contact me if you have any questions.