THREAD [1/5]

#YouTube is a popular platform to access #cannabis vaping videos

My new paper in @AddictionJrnl investigates the themes and the metrics of these videos

So what did we find? 🧐🧐

🔗 https://bit.ly/3ryeuIs 

@UQ_News @UQHealth @UQPsych @ncysur_epi
[2/5] What did we do?

My peers and I sampled and watched 200 cannabis vaping videos uploaded from year 2016-2020 & found themes on

1⃣ Warning
2⃣ How-to
3⃣ Advert
4⃣ Celebratory
5⃣ Reflective
6⃣ Product review

While some videos are informative, some are hard to watch 👇😖😱
[3/5] How popular are these videos?

It is popular than what you think, particularly for the DIY/How-to #vape videos & videos that focused on vaping for pleasure seeking.

The most popular video was viewed 4⃣ million times 😱

>50% of these videos had no age restriction 😱
[4/5] Why should you care?

It is possible that videos that showing 🧑‍🤝‍🧑in distress after vaping may discourage adolescent use;

However, normalisation of cannabis vaping can still occur when the behaviour is modelled, particularly if it is entertaining
[5/5] Dont have time to read the paper?

No worries! Check out my 1 minute video summary 👇

Contact me if you have any questions.
You can follow @Cwernlim.
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