I've sold products.

I've helped clients sell products.

I've learned a lot about what it takes to sell products.

Here's what I've learned in a thread of one-sentence tips...

1. A sale is the result of your ability to communicate what a product is, what it does, and who it’s for.

2. To get customers to say yes, remove the reasons they say no.

3. A product only has to be valuable to the people who buy it.

4. The words others say about your product matter more than your own.

5. The less a product does, the more likely it does it well.

6. It’s impossible to sell something people don’t want.

7. Don’t sell the product — sell the result it enables.

8. Price isn’t determined by what a product costs to make, it’s determined by what a customer is willing to pay.

9. Sales happen when you put the right product in front of the right person at the right time with the right story.

10. People buy transformations, not products.

11. It’s easier to create a solution than a need.

12. If the only reason to choose your product is price, your product can be easily replaced by any other product with a better price.

13. Great products emerge from conversations with the people they’re for.

14. A sale isn’t the end of a relationship — it’s the beginning.