It was late 2015 when a distant cousin visited his relatives in the small village of Yanhui 严辉 , Jiangxi, and saw that the 8-year-old Fan Xiaoqin showed an uncanny resemblance to Alibaba's Jack Ma. The boy's photo went viral and even became a meme.
What followed was a 'Little Jack Ma' craze. The boy signed with an agency, was appointed a fulltime nanny, and traveled from event to event, from limousine to hotel. The contrast couldn't be bigger from his poor family background, with struggling and handicapped parents.
Jack Ma himself even acknowledged the resemblance in a Weibo post. China Daily claimed that Alibaba would sponsor the boy's education all the way until university graduation. What a dream! Life couldn't be better, right?
Until the online craze disappeared, and six years later, Xiaoqin is back in his village. His management has quit, payments are no longer coming in, there's no Alibaba education fund, and the boy is mentally and physically way behind his peers. He still shouts Alibaba slogans.
It's such a sad story because it truly shows that these kinds of viral-overnight types of fame come at a heavy price, and it's terrible when young kids, especially from marginalized backgrounds, pay the price of becoming a meme and are left worse off.
( https://www.whatsonweibo.com/six-years-after-becoming-a-viral-hit-little-jack-ma-is-not-doing-well-at-all/)
( https://www.whatsonweibo.com/six-years-after-becoming-a-viral-hit-little-jack-ma-is-not-doing-well-at-all/)