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The internet of millennials has grown stale: overly posed pictures, inane hashtags, and SEO-friendly self-branding. In the early months of self-isolation, @sadplatitude downloaded TikTok, an app where a younger generation embraces idiosyncrasy. http://thewalrus.ca/everybody-hates-millennials-gen-z-and-the-tiktok-generation-wars/ 1/5
TikTok is a young platform. More than 40 percent of users were between sixteen and twenty-four in 2018, and in the two years since its US release, it has been downloaded more than 2 billion times—it was the most downloaded entertainment app of 2020. http://thewalrus.ca/everybody-hates-millennials-gen-z-and-the-tiktok-generation-wars/ 2/5
TikTok is home to lip-syncing videos and dance challenges, but it’s also become a way for Gen Z to express its hostility toward millennials and boomers (though rarely Gen Xers, forever the forgotten middle child). 3/5
Last year’s most viral video—a man skateboarding to Fleetwood Mac and drinking cranberry juice—is both banal and bizarre. But it’s easy to understand why the video-sharing platform, first launched in China, has grown massively popular in North America. http://tiktok.com/@420doggface208/video/6876424179084709126?sender_device=pc&sender_web_id=6925513910124840454&is_from_webapp=v2&is_copy_url=0 4/5
TikTok’s much-reported generational differences from the millennial internet aren’t just a well-observed detail—they’re the point. TikTok has become a way for Gen Z to express its own ethos, aesthetic, and attitudes. Read the full article here: http://thewalrus.ca/everybody-hates-millennials-gen-z-and-the-tiktok-generation-wars/ 5/5
