(1/8) Will Ferrell, Kenan Thompson and Awkwafina want every American to buy an electric car. But long before their #NoWayNorway #SuperBowl ad, there was Morten Harket.

đź“·: General Motors
(2/8) You know his iconic MTV video. But what you may not know is that the frontman for pop sensation A-ha also helped launch Norway’s EV boom.
(3/8) While in Switzerland in 1989, Harket and keyboardist Magne Furuholmen bought a Fiat Panda that had been converted by its owner to run on a battery.

đź“·: Bellona
(4/8) They shipped it back to Oslo and, in classic rockstar fashion, started breaking the rules: parking it illegally, driving it in bus lanes and blowing through toll booths without paying.

đź“·: Bellona
(5/8) Their insouciance had a message: People should be allowed to drive electric cars — which weren’t classified for registration in Norway at the time — and, in fact, should be rewarded for doing so. Inadvertently, their antics kicked off the country’s EV revolution.
(6/8) The following year, the government not only cleaned up its registration rules to allow EVs, it exempted electric vehicles from import and sales taxes. And more incentives followed.
(7/8) In 1996, the government exempted electric vehicles from federal road taxes. In 1997, it eliminated tolls on highways and ferries for drivers of EVs. EVs got free public parking in 1999, and a few years after that, access to bus lanes to bypass traffic.
(8/8) Want to learn more about Norway’s roadmap to EV domination? Queue up your road trip playlist and read our latest story. https://bit.ly/36UPyTG 
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