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Last night I listened to the episode of Advertising Is Dead by @varunduggi with @viraj_sheth on "Growing the Influencer Economy"
Here is a summary and big lessons:
Thread
Here is a summary and big lessons:Thread
It is completely okay to start a company after graduation from college.
• Learn from available resources, the conversation of people who have done something in your space.
And it helps if you have a good senior and cofounder like
@BeerBicepsGuy
• Learn from available resources, the conversation of people who have done something in your space.
And it helps if you have a good senior and cofounder like
@BeerBicepsGuy
• For any content creator, figuring out different sources of monetization is important.
How Monk Entertainment @MonkEtweets help creators?
1. Creator monetization - Figuring out different revenue sources for creators
How Monk Entertainment @MonkEtweets help creators?
1. Creator monetization - Figuring out different revenue sources for creators
2. Public relations - Covering stories in print and crisis management.
3. Collaboration - Collaborating with other creators and backend support with social media platforms.
3. Collaboration - Collaborating with other creators and backend support with social media platforms.
• After Tik-Tok ban content creators realized, they can't be just on one platform
For content creators -
To be less vulnerable, distribution across multi-channels is important. Because creators don't own social media platforms.
For content creators -
To be less vulnerable, distribution across multi-channels is important. Because creators don't own social media platforms.
1000 𝗦𝘂𝗽𝗲𝗿𝗳𝗮𝗻𝘀 𝗖𝗼𝗻𝗰𝗲𝗽𝘁 - Instead of just building an audience horizontally, dig deeper and build loyal 1000 superfans.
Why?
- These 1000 superfans will just not be there for your content. They will be there for you as a creator.
- Helpful in long term
• From public platforms to building a super intimate community is the end goal.
E.g: @MrBeastYT
@thetanmay
E.g: @MrBeastYT
@thetanmay
• Viraj Seth's learnings from building a startup fresh out of college
1. It is essential to learn to delegate tasks to scale startup
2. Learn people skills
3. Hire really good finance and legal people
1. It is essential to learn to delegate tasks to scale startup
2. Learn people skills
3. Hire really good finance and legal people
• Viraj Seth's learnings from Engineering
• Last-minute Jugaad
• Troubleshooting
• Managing multiple tasks at the same time
• Last-minute Jugaad
• Troubleshooting
• Managing multiple tasks at the same time
• Advice to creators
1. Need to be video first
2. You need to be a complete creator - Writing, editing, and uploading content
3. Don't be money-minded
1. Need to be video first
2. You need to be a complete creator - Writing, editing, and uploading content
3. Don't be money-minded
Insight: ( Tanmay Bhat) - If someone asks you
• What would you do for no money?
- And if your answer to that question is "Creator - Creating Content", then you are a true creator.
• What would you do for no money?
- And if your answer to that question is "Creator - Creating Content", then you are a true creator.
Creator/ Influencer Economy Why it will not die?
• Decentralisation is a future
• Creator ecosystem is here to stay - distribution is important
(Cont)
• People don't want to go to the monopolistic nature of the creative industry - Where only a bunch of people was controlling what you consume
• People want to consume different types of content - Demand is there, Supply is 'Creators'
• People want to consume different types of content - Demand is there, Supply is 'Creators'
• Recommendations
- Likes of Viraj Seth Twitter profile - Interesting threads and tweets on Startups, Business, and Peorsonal finance
- From Varun Duggirala - @readwiseio
- Likes of Viraj Seth Twitter profile - Interesting threads and tweets on Startups, Business, and Peorsonal finance
- From Varun Duggirala - @readwiseio
Here you can listen to the full episode: https://open.spotify.com/episode/6oMHKe5HXSCniLa5sCk23K?si=vlmZ8WzLRziA7URN18y5Fw&utm_source=copy-link
