It's hard to spin these Super Bowl ratings into a positive story. The numbers are down despite a highly-touted matchup of star QBs, snowstorms in the Northeast, etc. But...
This game will be the most viewed U.S. telecast of 2021 by a long shot. The ratings drop of about 9% is in line with the regular season ratings drop of 7%. The NFL remains as the most powerful TV product in America.
The Super Bowl shows that when it comes to ratings, a competitive game matters more than any other factor. This game was the second biggest Super Bowl blowout in the last 18 years, per the CBS release.
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