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“Tiktok is just for kids, doesn’t drive traffic or revenue”
Wrong. Tiktok drives brand and DEMAND
Here’s an example of how it can happen overnight organically...
700% increase in sales
51.3 million views
Wrong. Tiktok drives brand and DEMAND
Here’s an example of how it can happen overnight organically...
700% increase in sales51.3 million views
Little moons (a dessert sold in supermarket freezers across the country) caught the attention of a user on TikTok who raved about how good it was ...
The brand reacted, thanking the TikTok user sending them even more treats in different flavours
This level of customer service creates FANS, they now feel VIP and what do VIP fans do? They talk some more. Except this time, it went viral...
More users caught on to LittleMoons and organically posted about the product, reviewing how amazing they are. Little Moons celebrated and reacted to every post, cleverly monitoring it closely sending out more little moons to tiktok users everyday to keep momentum and hype
It started to trend, littlemoons tiktok content gained 51.3 million views overnight, the trend started to spread across other platforms with everyone on Twitter and Instagram catching on and also talking about the dessert product ...
As a result, sales have skyrocketed 700% and put the newly launched dessert brand on the map getting their products in ever supermarket store from Tesco, to Sainsbury’s and Waitrose
So if it was organic what did they get right?
So if it was organic what did they get right?
Little moons reacted instantly and created fans. They sent more flavours out, made Tik tok users feel VIP and in effect generated HYPE LittleMoons then promoted the story (tiktok changed our business overnight” using PR, sending the story to national journalists
there are literally hundreds of consumer journalists out there that are looking for stories of what products are IN right now. Littlemoons proved they were media worthy as social media was making them famous. Media need to tick the social box and therefore everyone covered it
At the time, the videos had received 21 million views. Pretty high. The media attention them amplified the demand and generated 51 million views even further.
Littlemoons didn’t just take the tiktok trend, but made it move further using PR
Littlemoons didn’t just take the tiktok trend, but made it move further using PR
This was all organic. No promotion. No paid. This rarely happens in paid advertising and why organic can drive natural demand and a trend.
Using influencers has the same affect. Influencers on tiktok gained their fame overnight. They aren’t “official” and using them ...
Using influencers has the same affect. Influencers on tiktok gained their fame overnight. They aren’t “official” and using them ...
To “organically” talk about your brand or product can help you increase demand too
I have so many examples of this happening recently... tiktok case studies that drive search or sales demand aslong as you get the content and audience right
I have so many examples of this happening recently... tiktok case studies that drive search or sales demand aslong as you get the content and audience right
