#Checklist : 8 Elements To Build Your Brand

Recently, my client lent me a thick fashion business book for my content reference.
As I flipped the pages, I came across this topic on branding.

Here is the summary of it.
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There are 2 types of branding.
Internal branding and external branding.

✅ Internal branding
✅ External branding
♦️#1 – Brand Story

This elements will help us to build credibility. Customers can stay loyal to us as they are able to connect with our emotions.

Every businessman have our stories of why we do business. All you need to do is to tell your story to the world.
♦️#2- Brand Value

There are 2 components in brand 2 values. Clarity of core values and constant review of them.

Example :

“The Hermès strategy revolves around our values: spirit of conquest, creativity, craftsmanship, quality, authenticity and independence.”- Hermès
+ Nike,our favourite international sports brand.

Former Assistant General Counsel at Nike, said, “The brand’s core values are performance, authenticity, innovation & sustainability.”

Feel free to revisit your core values to mend or to add that resonate with ur life principles.
♦️#3 - Brand Tone of Voice

As written by Fashionary, “Your customers might not always remember your message,but they’ll always remember how you make them feel”
Example : historical, contemporary, functional, affordable, luxury, casual, scientific & minimal.

Luxury : ” Made from 100% silk and lined with French lace, this expertly handcrafted black dress is enriched with thread embroidery along the hemline for a luxe finishing touch”
Affordable : ” You don’t need to break the bank to get the season must have look. You can also style this piece multiple ways ensuring high cost per wear”

Align the tone of all your marketing elements, to make sure we convey clear message with same tone across all campaigns.
Honestly, writing can be very time consuming for business owners.

This is why I choose to help business owners to produce high quality content that is inline to their brand message & value.
I spend my time and put effort to master writing so that it speaks your tone of voice.

So you can rest assured that your audience can understand your brain while you focus on building great product and sustainable business.
To read the rest of 5 brand elements, and you may read further detail on the elements in my blog👇

https://izahasmadi.co/checklist-8-branding-elements/

p/s : Need someone to help you write? Feel free to pm 😊

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