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GENERATION ALPHA The children of millennials.
Within the next four years they will outnumber the Baby Boomers, and many of them will live to see the 22nd century.
There are 3 million of them in Australia and more than 2.8 million are born globally every week.
When they have all been born (2025) they will number more than 2 billion β the largest generation in the history of the world.
While they are currently the youngest generation, they have brand influence and purchasing power beyond their years.
While they are currently the youngest generation, they have brand influence and purchasing power beyond their years.
It is important to understand the traits of Generation Alpha because they represent the future and provide a lens through which to look at the next decade and beyond.
Millennials will provide better living conditions which allows Generation ALPHA to live fulfilling lives ... a lot LONGER.
