When start-ups talk about "disrupting" industries, what they usually mean (in two tweets):

-getting venture capital
-providing a service at a major loss
-outsourcing labour
-taking market share away from established companies with real employment contracts, often unionized ones

-then, once established sector companies have laid off massive amounts of their labour force, accepting a buyout from one of them, thus allowing their new parent company to regain their foothold while simultaneously shedding their pre-existing labour commitments & union contracts

The "innovation" is in finding loopholes for circumventing labour codes, employment contracts, and union strongholds. That's it. That's the whole value proposition of most start-ups.