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I love this space that has been created where more creatives can add their music (Voices) to the global African Narrative (African music, in all the genres you might call it) for free!
Streaming growth in Africa is very exciting to see, it's still nascent, there's so much more we can do but I am loving where we are headed.
Each African territory has its own nuances, what works for SA does not necessarily work in Kenya, Ghana, Nigeria, Senegal, Tanzania etc
For example, South Africa has probably the fourth most expensive [mobile] data costs in the world. Most people in South Africa are reluctant to use their data to stream.
So if you look at platforms like YouTube, the number of views that South African artists get for their music videos are considerably lower than the number of views that artists in Tanzania get, where (Tanzania) the data costs are significantly lower.
Data cost [in areas of Africa] is a barrier to people streaming more...
There's also the challenges around billing in US dollars versus the local currency for most DSPs
Even with these market conditions, the growth across the African continent in terms of streaming [volume] and revenue is very impressive.
