Great communication maximizes compression while maintaining (or increasing) fidelity.
Enter, memes
The context embedded in a meme you can consume in half a second is absurd
Memes move markets and elect presidents
I'm not even sure how we'd define "meme"

Perhaps the idea of "cultural capital" — in the same way money has velocity, so do ideas
"Memes" are the most efficient vehicles for increasing velocity of an idea

Perhaps the idea that they're repetitive and recognizable, like a cell with an incredible ability to duplicate itself with the right host (Twitter/collective consciousness is a good host)
Caveat all of the above with the fact I have no formal training in anything at all
You can follow @jackbutcher.
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