Great communication maximizes compression while maintaining (or increasing) fidelity.

Enter, memes

The context embedded in a meme you can consume in half a second is absurd

Memes move markets and elect presidents

I'm not even sure how we'd define "meme"

Perhaps the idea of "cultural capital" — in the same way money has velocity, so do ideas

"Memes" are the most efficient vehicles for increasing velocity of an idea

Perhaps the idea that they're repetitive and recognizable, like a cell with an incredible ability to duplicate itself with the right host (Twitter/collective consciousness is a good host)

Caveat all of the above with the fact I have no formal training in anything at all