Read on Twitter
Media planner here 
Let's talk value:
- Each spot is 100M impressions at $5M (~$50 CPM)
- Buying CTV instead (~$25 CPM) doubles impressions, plus you can layer in third party data
- For most brands participating, frequency is only ...
#plannerbowl #adbowl #brandbowl https://twitter.com/JuiceboxCA/status/1358559018260844546
Let's talk value:- Each spot is 100M impressions at $5M (~$50 CPM)
- Buying CTV instead (~$25 CPM) doubles impressions, plus you can layer in third party data
- For most brands participating, frequency is only ...
#plannerbowl #adbowl #brandbowl https://twitter.com/JuiceboxCA/status/1358559018260844546
... one! @budlight @doritos etc are exceptions. With CTV, you can increase frequency, increasing recall/awareness
- Other digital channels will get you ~$5 CPM. So much more cost effective, and lower funnel
- From a call-to-action perspective, audiences are distracted. Eating ...
- Other digital channels will get you ~$5 CPM. So much more cost effective, and lower funnel
- From a call-to-action perspective, audiences are distracted. Eating ...
... drinking, talking smack, placing bets, etc. Any other day (especially during covid) you have a bored audience, on their couch, ready to take action on your site
- My final take: if your brand has a broad audience like CPG or insurance, and if you would be okay ...
- My final take: if your brand has a broad audience like CPG or insurance, and if you would be okay ...
... with your spot increasing brand awareness but NOT bringing many conversions/sales/leads, do it! 
#plannerbowl #adbowl #brandbowl
#plannerbowl #adbowl #brandbowl
@paramountplus also with the high frequency 
hey ad twitter - thanks for the love on this tweet! If you need a freelance media planner (direct publisher, display, podcast, newsletter, programmatic, CTV, analytics) HMU 
http://linkedin.com/in/jillparkinson
http://calendly.com/jillparkinson
http://linkedin.com/in/jillparkinson
http://calendly.com/jillparkinson
