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I know what it's like to struggle with copywriting....
So, These Are My Top 5 Copywriting Tips
~ THREAD ~
So, These Are My Top 5 Copywriting Tips
~ THREAD ~
1. Less is more.
Every word you use is gold.
Choose them carefully, avoid adding unnecessary words.
For example:
"Working with us will allow you to achieve more in much less time than usual."
"With us, you achieve more, in less time."
Every word you use is gold.
Choose them carefully, avoid adding unnecessary words.
For example:
"Working with us will allow you to achieve more in much less time than usual."
"With us, you achieve more, in less time."
2. It is about them
They don't care what you do. They care about how what you do can benefit them
A few small changes can make big changes inside the minds of your prospects
For example:
"The new laptop with 1T of storage"
"Save all your pics and you still have storage left"
They don't care what you do. They care about how what you do can benefit them
A few small changes can make big changes inside the minds of your prospects
For example:
"The new laptop with 1T of storage"
"Save all your pics and you still have storage left"
3. Have a personality
No one likes interacting with a robot.
All I ask is that you add a few words that tell them you are real.
Be authentic, let your potential customers know that you care about them, but that you also care about yourself.
No one likes interacting with a robot.
All I ask is that you add a few words that tell them you are real.
Be authentic, let your potential customers know that you care about them, but that you also care about yourself.
For example:
"We are taking every security measure to keep you safe, that's why it will take a moment to help you."
"Just as we care about protecting you, we also care about protecting ourselves, that's why it will take a moment to help you."
"We are taking every security measure to keep you safe, that's why it will take a moment to help you."
"Just as we care about protecting you, we also care about protecting ourselves, that's why it will take a moment to help you."
4. Stories are underrated
Old school stories always work.
Why do stories always work?
- They appeal to emotions
- They capture attention
- They appeal to logic
The right stories will make you rich.
Old school stories always work.
Why do stories always work?
- They appeal to emotions
- They capture attention
- They appeal to logic
The right stories will make you rich.
For example:
"Today we celebrate our 100th anniversary, all our products are 50% off"
"On a day like today, 100 yrs ago, our founder John S. created the first of all our whiskies. Since then, our brand has only thrived. In honor of this, we'll give you 50% off all our products"
"Today we celebrate our 100th anniversary, all our products are 50% off"
"On a day like today, 100 yrs ago, our founder John S. created the first of all our whiskies. Since then, our brand has only thrived. In honor of this, we'll give you 50% off all our products"
5. Short sentences > Long sentences
Start using more periods and less commas.
Nobody likes to read endless, horrible, long sentences full of commas, we all hate these sentences, they never end and worst of all, they never say anything.
Be clear and concise.
Start using more periods and less commas.
Nobody likes to read endless, horrible, long sentences full of commas, we all hate these sentences, they never end and worst of all, they never say anything.
Be clear and concise.
Thank you for reading! If you enjoyed reading this thread, I would appreciate you retweet the first tweet.
What are your best copywriting tips?
What are your best copywriting tips?
