The SUV boom is often attributed to a shift in consumer taste, but the supply side is changing as well.
In 2013, there were 36 different SUV models on sale on the German market. In 2020, there were 66 (+83%).
Meanwhile the no. of "small" vehicles went from 34 to 26 (-23%).
In 2013, there were 36 different SUV models on sale on the German market. In 2020, there were 66 (+83%).
Meanwhile the no. of "small" vehicles went from 34 to 26 (-23%).
Between 2013 and 2020, the range of models on sale on the German market has decreased in *all segments* except SUVs, Off-road vehicles, Caravans & 'Utilities'
See table & heatmap below
See table & heatmap below
In 2013, SUVs accounted for 1 in 10 vehicles on sale on the German market.
In 2020, they accounted for 1 in 5.
Nearly 1 in 3 vehicles currently on sale is either an SUVs or an Off-road vehicle.
In 2020, they accounted for 1 in 5.
Nearly 1 in 3 vehicles currently on sale is either an SUVs or an Off-road vehicle.
Between 2013 and 2020, the no. of vehicles on sale on the German market reduced in most segments, with reductions of up to 60% (for Mini-Vans).
The number of different SUV models on sale, meanwhile, increased by 83%.
The number of different SUV models on sale, meanwhile, increased by 83%.
This is based on data from https://www.kba.de/DE/Statistik/Fahrzeuge/Neuzulassungen/MonatlicheNeuzulassungen/n_monatl_neuzulassungen_inhalt.html;jsessionid=E4FF17656AAF7EDE3CBFBC27C6BBC092.live11292?nn=2601598
And now 3, 2, 1... go!
https://twitter.com/giulio_mattioli/status/1353780126341865474

PS: some argue that since the definition of what an SUV is is vague & has changed over time, we shouldn't even be talking about SUVs in the first place.
My two cents on that objection here
https://twitter.com/giulio_mattioli/status/1293835725167898625
My two cents on that objection here
