Voters—especially 'red wall' voters who Starmer's Union Jack strategy is aimed at—don't want Labour to be "unashamedly pro-business." Poll after poll shows that.

So this political cliché from Starmer is either a signal to capital/donors, or a sign of total incoherence in LOTO. https://twitter.com/thesundaytimes/status/1358362146376138754
In 'red wall' seats, 65% of voters agree "big business takes advantage of ordinary people" according to a poll in December for Channel 4 News. Just 9% disagree.

62% agree "management will always try to get the better of employees." 12% disagree. https://www.jlpartners.co.uk/red-wall 
The idea voters sit around worrying about business is a political myth that won't die.

Across the country, they actually want tougher policies on business, including increased taxes on companies, strengthened workers rights, lower executive pay and nationalisations.

Look:
Saying Labour is pro-business won't win votes. It might win qualified support from capital.

But my guess is, when in difficulty, Starmer's team just fall back on New Labour clichés, even though this one contradicts their own 'red wall' strategy and makes them look incoherent.
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