Read on Twitter
1/ I think a more interesting framing of digital health/virtual-first providers is that they're aiming to provide comprehensive primary care for their target population.
They blend primary care, specialty care, and remote patient monitoring for a *specific* patient segment. https://twitter.com/vgargMD/status/1358077652821753862
They blend primary care, specialty care, and remote patient monitoring for a *specific* patient segment. https://twitter.com/vgargMD/status/1358077652821753862
2/ As @cwhogg and @seanduffy point out, in-person primary care struggles to specialize in specific populations because their catchment population isn't large enough for specialization.
Virtual care removes that issue and allows demographic "carve outs." https://www.mobihealthnews.com/news/himsscast-virtual-care-next-frontier-telehealth-sean-duffy-and-chris-hogg
Virtual care removes that issue and allows demographic "carve outs." https://www.mobihealthnews.com/news/himsscast-virtual-care-next-frontier-telehealth-sean-duffy-and-chris-hogg
3/ Whether condition-based (diabetes) or demographic (LGBTQ), digital health companies concentrate on a "niche" that is sufficiently large on a *national* scale and create a seamless experience around it.
This creates a better experience and better outcomes for that population.
This creates a better experience and better outcomes for that population.
4/ Eventually, most virtual-first providers will shift to a business model where they take a capitation-like payment (flat, bundled rate) for the population and manage the utilization risk
This incents them to use fewer specialist visits and instead utilize other HCPs (NPs, etc)
This incents them to use fewer specialist visits and instead utilize other HCPs (NPs, etc)
