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Happy #SuperBowl 
! It’s been a year unlike any other, but that hasn’t stopped the exceptional @NFL team from putting together the biggest, most ambitious set of social media experiences we’ve ever done. Ready for your tour? Get excited because we have a lot to cover. Let’s go! 
! It’s been a year unlike any other, but that hasn’t stopped the exceptional @NFL team from putting together the biggest, most ambitious set of social media experiences we’ve ever done. Ready for your tour? Get excited because we have a lot to cover. Let’s go!
The first-ever @TikTok Tailgate begins at 2:30p ET. Hosted by @MJAcostaTV and Steve Harvey and headlined by @MileyCyrus. https://twitter.com/tiktok_us/status/1357852850513195012?s=20
The event will be performed live exclusively for the 7,500 vaccinated health care heroes the @NFL invited to attend the Super Bowl. More info: https://variety.com/2021/music/news/miley-cyrus-to-headline-nfl-tiktok-tailgate-super-bowl-pregame-show-1234891336/
While you’re on TikTok, check out the hashtag challenges. #TikTokTailgate for pregame, #SuperBowlLV for all your celebrations, and of course, #PepsiHalftimeChallenge to share your dance talent for all the world to see. https://bit.ly/3rvFOr2
Twitter is always the place for all the in-progress highlights and live conversation about the #SuperBowl while you’re watching the game on @CBS 
. Check out #NFLTwitter 
and show your support for #GoBucs 
or #RunItBack 
.
while you’re watching the game on @CBS . Check out #NFLTwitter and show your support for #GoBucs or #RunItBack .
And today, when you tweet #Brady 
or #Mahomes , it’ll trigger this epic Big GOAT vs. little GOAT emoji: https://twitter.com/TwitterSports/status/1357673939787513856
or #Mahomes , it’ll trigger this epic Big GOAT vs. little GOAT emoji: https://twitter.com/TwitterSports/status/1357673939787513856
They've even talking about it on @GMA. You're a star, @TJay. https://twitter.com/GMA/status/1358439559529398274?s=20
We’re just getting started.
Last Super Bowl, we partnered with Twitter to print fan tweets on pieces of confetti that showered the Chiefs at the end of the game.
We’re expanding that this year to not only print in real-time at Raymond James Stadium, but also to include tweets thanking frontline workers. https://twitter.com/TwitterSports/status/1356621501877915655?s=20
Did I mention the confetti is getting shot out of a cannon? https://www.forbes.com/sites/shlomosprung/2021/02/02/super-bowl-confetti-to-feature-tweets-thanking-frontline-workers/?sh=284229dc50fc
Speaking of celebrations, at the beginning of this season, we partnered with Twitter to introduce #ShowtimeCam, an interactive camera that grants players the opportunity to showcase their personalities throughout the biggest moments of the season.
Today, there will be #ShowtimeCams in the back of both endzones, ready to capture every dance, dive, slide, and “Hi Mom.” https://twitter.com/NFL/status/1354570031980371974
But wait, there’s more!
45 million people played with NFL-themed A/R lenses and filters on Snapchat last Super Bowl.
This year, we partnered again to launch lenses using Snap’s new 3D full body tracking technology, so you can celebrate the best plays of the game while a group of animated Bucs or Chiefs players dance behind you to “Blinding Lights” from @TheWeeknd. https://www.adweek.com/media/snap-sets-creative-tools-and-content-for-the-big-game/
We also brought back animated Cameos. We were Snapchat’s first partner ever to create these last Super Bowl. You can use them today on the sticker home page and within chats.
And don’t forget to check out the Super Bowl Our Stories, as well as special Super Bowl editions of our original shows, including “NFL Highlights,” and “NFL Extra Point.”
On Instagram, DNice is spinning a pregame DJ set on the official @instagram account, reaching 385 million IG users around the world this Sunday leading into the pregame show on @CBS https://www.instagram.com/p/CKzW5kjBFjN/
https://www.instagram.com/p/CKzW5kjBFjN/
Our Consumer Products team led a collab with @TheWeeknd to celebrate his Pepsi Super Bowl Halftime Show performance with brand new merch, shoppable directly on IG: https://www.instagram.com/p/CK9rVnnA4a3/
Our Marketing team partnered with IG to build a custom “Reels Booth” to enable NFL players and legends to have some fun making their picks for the game. Here’s Hall of Famer Cris Carter: https://www.instagram.com/p/CK9Oij9AZj-/
And the NFL’s IG has new AR effects for SBLV and the Pepsi Super Bowl Halftime Show: https://www.instagram.com/reel/CK46PSzg6Cp/
We’re not done yet!
Over on Facebook Messenger, we’ve rolled out out brand new Messenger AR Effects and Stickers that let you show support for the Bucs or Chiefs with virtual sunglasses, face paint, and helmets. https://www.facebook.com/messenger/posts/4544103635709281
Super Bowl will be front and center on Facebook, too, including a #SBLV hashtag deep dive and a dedicated News Tab section featuring a round up of all the best stories about the game.
hashtag deep dive and a dedicated News Tab section featuring a round up of all the best stories about the game.
And on GIPHY, for the sixth straight year, we’ll be live-GIFing the game, bringing all the best celebrations and reactions for you to express yourself whether you’re happy...
Sad...
...or just looking for someone to hug.
It also wouldn’t be Super Bowl without all the amazing advertising. Head to YouTube to see all the ads from the game, along with official highlights and game recaps on the NFL’s channel. https://www.youtube.com/nfl
And of course, the complete Pepsi Super Bowl LV Halftime show. Shakira and J. Lo’s performance from last year has over 196 million views:
Finally, there’s Reddit. The millions of NFL fans at r/nfl, and the hundreds of NFL subreddits have been great to us since we first partnered with Reddit two years ago to bring AMAs and original content to the platform. https://www.wsj.com/articles/nfl-signs-content-and-advertising-deal-with-reddit-11567711588
And if you’ve been following the news lately, you know that things happen a bit differently over on Reddit.
Like on r/superbOwl, a 320,000 person subreddit dedicated to ::ahem:: superb owls.
https://www.reddit.com/r/Superbowl/comments/leat2x/in_celebration_of_superb_owl_weekend_i_visited/
https://www.reddit.com/r/Superbowl/comments/leat2x/in_celebration_of_superb_owl_weekend_i_visited/
So we partnered with Nat Geo and Reddit to give the people what they want.
https://www.reddit.com/r/Superbowl/comments/leqbtd/superb_owls_have_been_there_for_some_of_the_most/
https://www.reddit.com/r/Superbowl/comments/leqbtd/superb_owls_have_been_there_for_some_of_the_most/
Because superb owls have been there for the most iconic moments in Super Bowl history.
If you enjoy this thread, please consider following or subscribing to @NFL, @TheCheckdown, @NFLNetwork, @NFLUp, @NFLFilms, and @NFLMedia content across every social platform.
And a huge thank you to the tremendous NFL teams across Social, Content, Marketing, Sponsorship, Media Sales, Product, Events, BD, and our partners at Twitter, Facebook, Instagram, Snapchat, TikTok, YouTube, Giphy, and Reddit that work together all year to make this come to life.
Enjoy the game today. Stay safe, social distance, and wear a mask.
