The 5 BIG mistakes this 18 year old kid made while growing his lead gene agency to $15k+ MRR

A thread:
1/ Growing too fast
Got a little too excited when I got my first couple of payments,

Got 6 domains

Got 4 writers
Started sending 350+ emails per day in last week of November 2020

Calendly sending me 7 calls a day even after heavy qualification
Got too messed up and had to stop.

Lesson learnt:
Build your systems first
Scale later
2/ Tried Facebook ads

Not precisely a 'mistake' but lost $500 without getting on a single call.

For context:
Spending $500 on cold emails could easily get you 30+ calls.

Lesson learnt:

Start with one client acquisition method and do only that until you are at least $20k/mon.
3/ Not building systems and SOPs

I was a systems noob.

Enter @THETYFRANKEL

Learnt how to structure my agency, build systems, hire people in my team so I could get away from doing $6/hour jobs.

Hired an operations manager (didn't even know that term existed loll)
I was training my first line writers manually

ONE-ON-ONE

on google meet

It was a total mess.

Then Ty gave me his first lines SOP (now Publicly available as god-level first lines) and I understood what building SOPs meant only after that.
Lesson learnt:

Build systems from day 1
4/ Paying less
Was paying my writers $4/hour

Obvously got shitty ones

Doubled the pay,
Quality went through the roof
5/ Bluntly copying what was working

While emulating what is already working is a good idea for beginners, bluntly copying all the scripts and sequences made me slow.

This wasn't a problem when I started in September, but then everyone started to build a cold email agency lmao.
I had no USPs.
I was becoming like everyone (or everyone like me but does that matter?)
Then I changed my domain, niche, offer and service.

Not telling anyone about it.

Lesson learnt:
- Don't copy. Emulate.

- If you are not making majority of your money selling info-products, don't share everything about your business.
That's it for this thread.

This was a requested thread since last month but it's finally here.

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