Read on Twitter
TikTok is special because you can engage with your target audience in unique ways and grow a massive following in a short amount of time.
@fullsquadgaming nailed their strategy and hit 1M followers in only 6 weeks. Here’s a thread of how they’ve built their audience
@fullsquadgaming nailed their strategy and hit 1M followers in only 6 weeks. Here’s a thread of how they’ve built their audience
In their first TikTok @benjigallagher and @GradyRains introduced themselves and their new gaming company.
They started with a “building in public” approach and asked people to follow them for a week to prove themselves. Over 500,000 people did.
They started with a “building in public” approach and asked people to follow them for a week to prove themselves. Over 500,000 people did.
They made their audience feel like they were a part of the company’s journey, and found creative ways to show their behind the scenes work.
Here’s one of their videos announcing their first player signing .
Here’s one of their videos announcing their first player signing .
Then they did a series of collaborations and interviews with influencers and professional athletes like Henry Ruggs III from the NFL.
This brought together a few different pillars of their brand to bring in a larger audience.
This brought together a few different pillars of their brand to bring in a larger audience.
They have also consistently created videos based on TikTok trends, but tailored for their specific audience.
Their version of the “fake slo-mo” trend with a PS5 got 5.1M views.
Their version of the “fake slo-mo” trend with a PS5 got 5.1M views.
Giveaways work on TikTok too! @fullsquadgaming has used this tactic successfully to prompt conversations, build their community, and offer rewards for their audience.
They have also found unique ways to connect with their audience (in the real world!).
They built and introduced a way for new followers to have their profile pictures printed out in their office. They picked up over 300,000 followers in two days.
They built and introduced a way for new followers to have their profile pictures printed out in their office. They picked up over 300,000 followers in two days.
They doubled down once this went viral and challenged TikTok to get them to 1M followers.
They stayed on TikTok LIVE reading out each new follower being printed out and celebrated with their fans when they hit their goal!
They stayed on TikTok LIVE reading out each new follower being printed out and celebrated with their fans when they hit their goal!
Congrats to @benjigallagher and @GradyRains on getting to 1M (now 1.2M and growing). Go follow them on TikTok to follow their journey. https://vm.tiktok.com/ZMedJX2nF/
