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How you ECOM store owners should be approaching your FB ADS:
(How I managed to start & scale a clients store to 1k in revenue in a few days, whilst enjoying profits every day)
You'll be laughing like Mark here.
// THREAD //
(How I managed to start & scale a clients store to 1k in revenue in a few days, whilst enjoying profits every day)
You'll be laughing like Mark here.
// THREAD //
Before you market on FB
Make sure:
- You've got a good offer
- Your product is in demand.
- Your landing page is fully optimised
- You've got high-converting ads/copies
Prioritise these before you invest into any marketing.
Make sure:
- You've got a good offer
- Your product is in demand.
- Your landing page is fully optimised
- You've got high-converting ads/copies
Prioritise these before you invest into any marketing.
1. The Testing Phase
Probably the most dreaded part, but it's how you validate your idea.
We're going to set budgets at adset level (more control)
Create 5-7 different adsets (each having their own interest)
When choosing audiences, be logical and go broad initially.
Probably the most dreaded part, but it's how you validate your idea.
We're going to set budgets at adset level (more control)
Create 5-7 different adsets (each having their own interest)
When choosing audiences, be logical and go broad initially.
There's no need to set ridiculous budgets.
Start with $10 a day per single adset.
With this clients store, we tested 3 different creatives. 2 video, one photo ad.
CREATIVE IS KING
Test your thumbnails, scroll stoppers and your copy.
Start with $10 a day per single adset.
With this clients store, we tested 3 different creatives. 2 video, one photo ad.
CREATIVE IS KING
Test your thumbnails, scroll stoppers and your copy.
2. Analysing Your Metrics
Please, please, please. Don't touch these for 2-3 days.
Your adsets are in the learning phase; Any change will mess with the optimisation.
After 2-3 days, this is when you analyse. Analyse the CTR's, ROAS and how many add to carts, checkouts.
Please, please, please. Don't touch these for 2-3 days.
Your adsets are in the learning phase; Any change will mess with the optimisation.
After 2-3 days, this is when you analyse. Analyse the CTR's, ROAS and how many add to carts, checkouts.
3. When To Stop Adsets?
ROAS is most important, but other metrics are influential too.
If an adset hasn't got any ATC's or checkouts, we switch it off. Especially if the CTR is underwhelming.
Or, if spent 1.5x of your target CPP.
ROAS is most important, but other metrics are influential too.
If an adset hasn't got any ATC's or checkouts, we switch it off. Especially if the CTR is underwhelming.
Or, if spent 1.5x of your target CPP.
4. When To Scale Audiences?
Logical. If an adset has a ROAS (after a few days of running) which is above our break-even point, we're scaling.
Don't scale TOO aggressively.
Increase your budgets by 15% or so per cent. This is when you can start pausing ads too.
Logical. If an adset has a ROAS (after a few days of running) which is above our break-even point, we're scaling.
Don't scale TOO aggressively.
Increase your budgets by 15% or so per cent. This is when you can start pausing ads too.
5. The Aim Of The Game
Detailed targeting is effective, but this is when we're collecting data. We NEED to move onto lookalikes.
Lookalikes tend to perform much better.
- Video Views 75%
- Video Views 95%
- View Content
- Page View
Start with ones with most data collected
Detailed targeting is effective, but this is when we're collecting data. We NEED to move onto lookalikes.
Lookalikes tend to perform much better.
- Video Views 75%
- Video Views 95%
- View Content
- Page View
Start with ones with most data collected
Some things to consider:
- Keep testing
- ALWAYS calculate your KPI's
- Make 10/10 creatives + copies
- Don't play with your ads too much.
- Don't be afraid to scale, if you're profiting.
- Keep testing
- ALWAYS calculate your KPI's
- Make 10/10 creatives + copies
- Don't play with your ads too much.
- Don't be afraid to scale, if you're profiting.
This is just an overview...
There's so much more to FB marketing.
If you feel as if I missed anything, let the kid know!
There's so much more to FB marketing.
If you feel as if I missed anything, let the kid know!
