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The extreme MVP version
How I validated the idea of a ghost kitchen with only $20 and later sold $$38,000 worth of Biryani
Time for a thread
How I validated the idea of a ghost kitchen with only $20 and later sold $$38,000 worth of Biryani
Time for a thread
In 2016, I wanted to start a food business badly, not realizing that food businesses don’t scale like digital and are hard as fuck to operate.
I have always ran digital companies and had no clue of how to run a real life business where you actually have to deliver stuff
I have always ran digital companies and had no clue of how to run a real life business where you actually have to deliver stuff
The city I used to live in did not had great biryani.
While the typical way to launch this idea would be to spend at-least 50K on an establishment, that didn’t settle well with my brain which has been trained on running bootstrapped businesses.
While the typical way to launch this idea would be to spend at-least 50K on an establishment, that didn’t settle well with my brain which has been trained on running bootstrapped businesses.
I wasn’t sure if people even wanted a good Biryani (i’m dumb)
So I wanted to test this in a minimum viable style.
So I wanted to test this in a minimum viable style.
Here is how you can do it too
1- create a facebook page named Biryani Express
2- find clips of food you want to sell on youtube (burger, pizza, biryani etc)
3- create a great food video ad (focus on food) with clips
4- get a burner phone number and add it to facebook copy
1- create a facebook page named Biryani Express
2- find clips of food you want to sell on youtube (burger, pizza, biryani etc)
3- create a great food video ad (focus on food) with clips
4- get a burner phone number and add it to facebook copy
Up until this point you have spent $10 on burner phone number and thats about it.
Now run facebook ads in peak lunch hour (12pm to 2pm) and peak dinner time (7pm to 10pm)
Now run facebook ads in peak lunch hour (12pm to 2pm) and peak dinner time (7pm to 10pm)
We had 33 calls in a period of 2 hours.
We told everyone that biryani was sold out which created even more demand for biryani (scarcity always does wonder
)
We told everyone that biryani was sold out which created even more demand for biryani (scarcity always does wonder
)
That proved that we indeed needed a good biryani in Islamabad. We removed the facebook page and got to work.
You can always test an idea in a mvp style and minimize your downside.
