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A Deep Dive on $RDFN...
A tech enabled real estate company...
IPO August 2017 around $25.
2017 Revenue = $370 Million
2018 Revenue = $487 Million
2019 Revenue = $780 Million
Current Price $71.50
Market Cap = $7.29 Billion
"Redefine real estate in the consumer's favor"
A tech enabled real estate company...
IPO August 2017 around $25.
2017 Revenue = $370 Million
2018 Revenue = $487 Million
2019 Revenue = $780 Million
Current Price $71.50
Market Cap = $7.29 Billion
"Redefine real estate in the consumer's favor"
I started this post last Saturday and couldn't finish it. Since then $RDFN has gone from $71.50 to $82.70
That is a 15% increase in a week.
Earnings are coming up in the next week or so.
$RDFN has $Z and $OPEN as competitors but its not an apples to apples comparison.
That is a 15% increase in a week.
Earnings are coming up in the next week or so.
$RDFN has $Z and $OPEN as competitors but its not an apples to apples comparison.
$RDFN is a fully integrated company that offers salaried agents, title services, lending services and more.
Let's start with the salaried agents part where they receive a a base salary plus bonus instead of a commission and even have healthcare and other benefits.
Let's start with the salaried agents part where they receive a a base salary plus bonus instead of a commission and even have healthcare and other benefits.
This brings equality to the sales process because agents aren't just motivated by the total price of a home and will end up giving better customer service to lower priced homes.
$RDFN is able to use this model to offer a higher level of customer service. A long term investment.
$RDFN is able to use this model to offer a higher level of customer service. A long term investment.
By integrating lending and title with the home buying process $RDFN is able to offer a "one stop shop" solution to a homebuyers needs.
This convenience factor draws a lot of people to use $RDFN to make the home buying process much easier.
This convenience factor draws a lot of people to use $RDFN to make the home buying process much easier.
$RDFN also incentivizes home buyers and sellers to use then again and again as they offer a discount to repeat customers. This is unique to $RDFN
And their rates are already lower for the industry.
And their rates are already lower for the industry.
The end goal here is not to make the most money on buying and selling homes but make a lot of profit on the associated services...
1. Insurance
2. Lending
3. Legal services
$RDFN is building a very scalable system. Making things easier will attract a lot of customers.
1. Insurance
2. Lending
3. Legal services
$RDFN is building a very scalable system. Making things easier will attract a lot of customers.
On a valuation basis $RDFN is cheap compared to $Z.
Zillow has a market cap of $36 bilion to Redfins $8 billion market cap.
$RDFN revenue is approaching $1 bil vs $Z approaching $3 bil. That alone helps convince me that $RDFN is the better buy.
Zillow has a market cap of $36 bilion to Redfins $8 billion market cap.
$RDFN revenue is approaching $1 bil vs $Z approaching $3 bil. That alone helps convince me that $RDFN is the better buy.
