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@JustinSaaS has gotten over 33 million impressions with his LinkedIn posts in the last 2 years.
Use his 3-step formula to build your audience
/THREAD/
@JustinSaaS has gotten over 33 million impressions with his LinkedIn posts in the last 2 years.
Use his 3-step formula to build your audience
/THREAD/
1/ The "Meat" of the content
The "meat" is where youâre teaching, showing, or suggesting.
People might find these suggestions helpful. But theyâll never see them if they donât stop to read the content.
Itâs time to break patterns.
Next...
The "meat" is where youâre teaching, showing, or suggesting.
People might find these suggestions helpful. But theyâll never see them if they donât stop to read the content.
Itâs time to break patterns.
Next...
2/ The "Trailer"
The "trailer" has 2 jobs:
1- Break the scroll pattern with the first line.
2- Make each line intriguing enough to get the reader to the next one.
Here's the trailer for this particular piece of content.
Then...
The "trailer" has 2 jobs:
1- Break the scroll pattern with the first line.
2- Make each line intriguing enough to get the reader to the next one.
Here's the trailer for this particular piece of content.
Then...
[NOTE: Part of writing a good first line is knowing YOUR audience. What do they care about?]
3/ The Summary & The Mantra
Your goal in the ending is to give the reader the entire piece of content in a few sentences. A short summary.
Then, create a catchy/memorable line they can take away.
Do this because attention spans are shrinking. And because...
Your goal in the ending is to give the reader the entire piece of content in a few sentences. A short summary.
Then, create a catchy/memorable line they can take away.
Do this because attention spans are shrinking. And because...
You want the reader to participate in the comments without having to reread the full thread/post.
So insteadâsummarize it for them.
Get them to see those last few lines, craft a response, and get participating.
Justin summarized his piece of content by writing:
So insteadâsummarize it for them.
Get them to see those last few lines, craft a response, and get participating.
Justin summarized his piece of content by writing:
Those 3 lines capture the post in a simple summary and provide a catchy mantra for readers to remember.
This particular post was seen 72,477 times, for 867 interactions and 166 comments. This is the typical engagement Justin's posts get each day on LinkedIn.
This particular post was seen 72,477 times, for 867 interactions and 166 comments. This is the typical engagement Justin's posts get each day on LinkedIn.
To sum it up:
- Step 1: Start with the information. What are you teaching/suggesting?
- Step 2: Create your trailer. Does each line get the reader to the next? Is the hook compelling?
- Step 3: Make it easy to engage. Leave them with a short summary.
Thanks @JustinSaaS!
- Step 1: Start with the information. What are you teaching/suggesting?
- Step 2: Create your trailer. Does each line get the reader to the next? Is the hook compelling?
- Step 3: Make it easy to engage. Leave them with a short summary.
Thanks @JustinSaaS!
